The So What from BCG

This Boston Consulting Group podcast series looks around the corner of today’s big business and social issues. The goal—the so what—is to make sense of today and prepare busy leaders and executives for the day after tomorrow.

Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. Topics range from global warming, COVID-19, business resilience, and social inequity to the influence of digital technology on everything. This is not your typical business strategy podcast.

Software is Eating Your Car

In 2011, venture capitalist Marc Andreessen famously declared that “software is eating the world,” meaning it would disrupt traditional industries. Alex Koster, who leads BCG’s automotive technology and software business, explains just how fundamentally software is altering an industry, whose main product, the car, has changed relatively little in 100 years. In self-driving vehicles, for example, the cabin will offer an immersive experience for riders. Besides the consumer experience, the rise of electric and self-driving cars will likely encourage cooperation between the auto and tech industries and force cities to reimagine the role of streets and public space.

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Bonus Episode: Previewing The Ballad of the Wind Rigger

An exclusive sneak preview of BCG’s new climate podcast, Climate Vision 2050: We look back from 2050, exploring how the world radically reduced carbon emissions and saved itself from climate catastrophe. Full series launching 2023.

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Climate and Sustainability Episodes

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Meet Our Host

Georgie Frost is an award-winning freelance finance broadcaster and journalist. She began her career as a sports journalist at the Guardian Media Group before hosting sports shows on BBC Radio. In 2014, she created a daily finance-based talk radio show on Share Radio, winning honors as the financial broadcaster of the year and as one of the top five best new presenters in the UK at the APA Awards. She has written for the Financial Times, the Sunday Times, and the Daily Mail and appeared as a sports and financial commentator in national newspapers as well as on ITV, Sky Sports Mix, and BBC One. She has written and hosted the Daily Mail’s “This is Money” podcast for the past five years.

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