Southeast Asia's Path from AI Momentum to Value

By Anant Shivraj, Hanno Stegmann, Prasanna Santhanam, Marc Roman Franke, Saransh Mehtani, Jing Lin Lee, Mark Micallef, Kunal Talwar, and Venugopal Desai
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While leading enterprises in Southeast Asia are pacing forward on AI, many are facing adoption paralysis, and the region’s overall AI maturity trails global peers..

A new report by BCG in partnership with Google Cloud has found that agentic AI could unlock more than US$350 billion of enterprise potential across Southeast Asia.

Waiting may feel like a safe choice, but the landscape is shifting fast: future-built enterprises already unlocked 5x more value from AI in 2025. The study identifies the path to 5x value – charted by five strategic moves in AI leadership, organizational commitment, scaled transformation, agentic architecture, and human-AI teams.

SEA’s next leapfrog moment is here, and enterprises win by pairing sharp strategic focus with AI at scale to achieve transformative impact.