Karen Lellouche Tordjman is a member of BCG X, Boston Consulting Group’s tech build and design unit, specifically leading efforts in driving breakthrough innovations using behavioral and human-centered design. She is BCG Fellow and a core member of the firm’s Marketing, Sales & Pricing, and Industrial Goods practices. Karen also leads BCG’s Pricing Enablement Center in Paris.

Since joining BCG in 2004, Karen has worked across the spectrum of the automotive sector, implementing major transformation programs and focusing on digital issues. Her recent client work includes developing and supporting the implementation of a digital customer experience program for an OEM. During this case, she helped design a seamless customer journey and CRM program, define a mobile strategy, and execute a new communications strategy.

She has also worked extensively on a large number of marketing, sales, and pricing projects across various industries, with a focus on marketing analytics, digitalization, and multichannel customer experience.

Prior to joining BCG, Karen completed internships as Air Liquide and Credit Agricole.

深入的专业知识、广泛的实际经验