
Partner & Director
London
数字化生态系统从根本上改变了企业合作与竞争的方式。您的企业是否准备好加入生态系统,或主动建立一套生态系统?
过去,企业可能与一些行业合作伙伴进行合资或联盟,以分担风险或进入新市场。但是现在,许多企业在数字化生态系统中与来自多个行业的数十个甚至数百个伙伴进行合作,将自己的产品推向市场。
在数字化生态系统中,许多高度独立的经济主体联合起来,创建了比单个企业的产品或服务更具价值的数字产品。一些数字化生态系统能够制定解决方案,例如网联汽车或智能家居。数字化生态系统还能将买家和卖家聚集到同一个数字化平台上。
这种新的合作模式并非一时的潮流,而是商业的未来。世界上许多大型企业都加入了庞大的数字化生态系统,这些数字化生态系统不仅颠覆了他们所在的行业,更颠覆了整个经济领域。
BCG帮助有意打造或参与数字化生态系统的企业,在不到24个月的时间内从战略走向推广。
为了充分利用数字化合作的优势,企业必须制定具有前瞻性的数字化生态系统战略,在新兴的社区里寻找潜在合作伙伴,并找出能够快速带来成效的合作伙伴。
由于新技术、合作伙伴和竞争对手不断涌现,在生态系统发展初始阶段的适应和调整至关重要。我们与客户合作,致力于创建一个灵活、敏捷的模式,用于设计、建立和管理数字化生态系统。
合作网络的协调者需要营造一种社区意识和信任感,确保所有参与者均可受益。大家必须共享价值——包括数据、知识产权,以及财务收益,才能建立牢固而持久的合作伙伴关系。
Bringing Insight to Light for Malaysian Consumers
BCG collaborated with Celcom Axiata, one of Asia’s largest telecommunications companies, to transform a simple phone card into an e-wallet and lifestyle app called Boost. In less than two years, it became Malaysia’s leading cashless platform—a digital ecosystem of 17 banks and a growing list of more than 125,000 participating merchants.
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