Consumer Products Industry banner

Using Technology to Drive Growth in the Consumer Products Industry

Digital transformation, once a necessary journey, is now an urgent priority for consumer products brands. Starting with a deep understanding of your business—and the consumer products industry—we help you find the right use cases for developing the digital capabilities that power consumer-centric innovation.

Mastering digital can mean a big game of catchup that affects your value chain, channel mix, and position in the broader retail ecosystem. We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value—before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.

Meet Our Consumer Products Consultants and Leaders

consumer-products-insights-challenge_tcm9-2908.jpg

全新的价值创造策略正在帮助消费品公司在充满挑战的市场中繁荣发展。

了解更多洞察

BCG 久经验证的可持续发展方式可帮助公司选择合适的发展领域和致胜方式。

探索我们的解决方案

全球性食品公司通过历经多年的转型过程填补重大成本差距。

详细了解我们的影响

Our Client Work with the Consumer Products Industry

  • A multinational food and beverage retailer, with supply chain organizations across more than 20 markets, engaged BCG and BCG GAMMA to build a machine-learning algorithm to improve its demand forecast. The project increased accuracy by 4 to 18 percentage points, reduced demand planners’ time by 50%, and returned an additional 0.4% to 0.8% points EBIT.
  • BCG engaged with a global personal care company to establish digital marketing centers of excellence in six countries, with staff capable of integrating 3,000 sites and social pages into personalized customer journeys. The company has become an aggressive digital marketer, with more than 50 global digital campaigns delivering, on average, three times the ROI.
  • A South American electronics and furniture retailer engaged BCG and BCG GAMMA to create a localized demand forecaster to optimize assortment at more than 1,000 stores. Our machine learning approach leveraged multiple data sets, including geolocational data, to generate demand estimates, creating potential increases of $200 million in sales and $50 million in cash margin.
  • To embed data-driven marketing at an iconic global brewer, BCG helped develop cross-functional teams across ten countries that produced more than 50 pilot campaigns over two years. The new marketing effort doubled digital media ROI, reduced cost-per-touchpoint by 30%, and increased offline sales by more than 10% in pilot areas.

Explore Our Insights on the Consumer Products Industry

Advantage-Beyond-the-Crisis-Rectangle-opt_tcm9-244067.jpg

Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

Cracking-the-AI-Code-in-CPG-Rectangle_tcm9-246232.jpg

Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

protected by reCaptcha

Subscribe to our Consumer Products eAlert.

Consumer Products Industry

SUBSCRIBE