Consumer Products Industry banner



Mastering digital can mean a big game of catchup that affects your value chain, channel mix, and position in the broader retail ecosystem. We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value—before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.

Meet Our Consumer Products Consultants and Leaders


  • 一家供应链组织遍布 20 多个市场的跨国食品和饮料零售商聘请 BCG 和 BCG GAMMA 为其建立一个机器学习算法,以改善企业的需求预测。该项目帮助该企业将准确率提高了 4 - 18 个百分点,为需求计划员带来 50% 的时间节省,并带来 0.4% - 0.8% 的息税前利润。
  • BCG 帮助一家全球个人护理公司在六个国家建立了卓越数字营销中心,员工能够将 3,000 个网站和社交页面整合,并为客户打造个性化 客户旅程。该公司已成为一个积极的数字营销企业,在全球平均开展有 50 多项数字营销活动,投资回报率提升三倍.
  • 一家南美的电子和家具零售商聘请BCG和 BCG GAMMA 为其打造一个本地化需求预测工具,用于优化旗下 1,000 多家商店的品类。我们的机器学习方法利用包括地理位置数据在内的多个数据集来进行需求预测,为该企业带来 2 亿美元的潜在销售额增长 和 5,000 万美元的现金利润率。
  • 帮助一家 有名的全球酿酒商 开拓数据驱动型营销,BCG帮助该企业在 10 个国家建立了跨职能团队,在两年的时间里开展了 50 多个试点活动。新营销活动 让该企业的数字媒体的投资回报率翻了一番,每个触点成本降低了 30%,试点地区线下销售增长超过 10%。

Amway China Steps into Its Digital Future

General Manager Innovation Hub Amway China Ken Li talks about the company’s transformation and the tangible impact it has had on the business.



Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

protected by reCaptcha

Subscribe to receive the latest insights on Consumer Products Industry.

Consumer Products Industry