With GenAI, Customer Journeys Are Reaching the Next Level
Allstate, a longtime BCG business partner, used GenAI to gain better insights into customer touchpoints, building stronger relationships and reinforcing its best-in-class customer service.
Our Client Success Stories with Artificial Intelligence
For BCG, AI is both a strategic tool and an innovative solution to pressing global challenges. Our clients have utilized the power of AI to enhance productivity, deepen customer relationships, and drive sustainable competitive advantage.
Spotlight: Generative AI
Building Generative AI Solutions for the Health Care Industry
Partnering with BCG, health care giant Helios enacted a forward-thinking GenAI solution that increased efficiencies—so they can focus on their most important goal: wellness.
Using GenAI to Expand Understanding of Health Care Solutions
BCG and Zeiss developed an application to give prospective patients fast, accurate, validated answers about elective treatments.
Schneider Electric’s Journey to a Generative AI Future
The company’s leaders recognize that a GenAI transformation requires a transformation of business processes and people development.
Automotive
Tackling Changing Customer Demands with Digital Transformation
Learn how BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.
Manufacturing Analytics in Automotive
A global car seat manufacturer was able to reduce the amount of defective parts found in factories by 25% after BCG analyzed over 200 gigabytes of data using advanced analytic tools.
BCG X Product Library
Our industry-grade solutions are designed for high-value uses cases, empowering clients to maximize impact and redefine industries for the future.
Consumer Products
How Heineken Is Using AI to Redefine Its Growth Strategy
Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.
Distilling Lessons in Digital Sales and Marketing
Learn how BCG and BCG X work with clients to ramp their digital sales and marketing by implementing digital programs that build capabilities and more.
Harnessing AI to Build a Digital-Native Perfumery House
Scentmate breaks into new markets for Firmenich by using digital technologies, including AI. Learn how BCG X helped Firmenich perform like a digital native.
Financial Institutions
Turbocharging Financial Inclusion with AI-Driven Hyperpersonalization
A Philippine mobile payments company partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million messages daily.
Improving Lead Generation in Wholesale Banking
BCG built a fully automated solution to raise conversion rates and dramatically increase revenue growth.
Health Care
Harnessing AI to Accelerate Clinical Trials
As many herald a new “golden era” of medicine, one roadblock remains: the daunting complexity of conducting clinical trials. Syneos Health saw the enormous potential AI held when it came to accelerating the process. Baba Shetty, President of Technology & Data Solutions at Syneos Health, explains how BCG X helped them pave the way.
Sanofi’s Digital Transformation Journey
A global pharmaceutical company launched a transformation to create value at speed and scale—with the goal of generating hundreds of millions of euros in incremental profit.
Industrial Goods
Leading the Way on Circularity
Higher expectations on sustainability is demanding industries to follow a circular economy.
Reducing Operational Complexity with AI
Using AI-driven digital twin, a mining conglomerate saved $200 million and achieved a 10x reduction in demurrage costs.
Retail
At H&M, AI Stands for Amplified Intelligence
Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG X, explains how H&M went from a digital laggard to an AI industry leader—in just three years.
Driving Retail Sales Through a Driven Sales Force
BCG developed a new, AI-powered app to help our client improve its sales performance. So far, there’s a 90% satisfaction among users—and a potential $70 million upside.
Technology, Media, and Telecommunications
Powering Personalization in Telecom with an AI-Driven Transformation
BCG X helped accelerate a telco’s AI-powered marketing transformation to deliver the right offer at the right time, across all channels. Read more.
