BCG’s Julia Dhar explains why treating transformation like a customer experience helps organizations drive engagement and lasting impact.
Highlights from Google Cloud Next 2026
Video
April 23, 2026
Rethinking Change from the Employee Up
Video
April 23, 2026
Organizational Metabolism Will Define AI Leaders
ServiceNow’s Diana Wu David explains why companies must go beyond adoption to continuously absorb new technologies and translate them into value.
BCG Wins A 2026 Google Cloud Partner of the Year
BCG has been named the Google Cloud Partner of the Year in Industry Solutions: Telecommunications, recognizing its impact in the Google Cloud ecosystem and its success in helping joint customers achieve transformative results.
Our Products and Solutions
BCG X combines the latest technology, advanced analytics, and a wealth of expertise into customized solutions that create value. Our industry-grade solutions support high-impact use cases and empower clients to redefine industries for the future.
Fabriq Personalization AI by BCG X
Fast-track customized marketing efforts unleash the power of data-driven marketing with the Fabriq by BCG personalization engine.
Deep Customer Engagement AI by BCG X
Integrate AI in customer experience management to increase customer acquisition, upselling, and cross-selling and cut churn.
Merch AI by BCG X
Merch AI by BCG X helps decode one of retailers’ fundamental challenges: how to offer customers the right products in the right stores at the right cost.
Retail AI by BCG X
BCG X’s retail AI software leverages customer data and establishes competitive advantage by unlocking key advantages in pricing, operations, supply chain and more.
Conversational Commerce by BCG X
Conversational Commerce by BCG X uses generative AI to manage customer interactions across digital channels—seamlessly, at scale, and in real time. This enterprise-grade solution empowers organizations to increase engagement, lower service costs, and unlock better outcomes across industries, from healthcare to industrial goods.
BCG’s Partnership with Google Cloud
BCG and Google Cloud help organizations gain a competitive advantage by accelerating AI beyond pilots to create real business impact.
Our Latest Insights on Digital, Technology, and Data
Article
January 15, 2026
Nearly three-quarters of CEOs are their company’s chief decision maker on AI. Most of them remain bullish on the technology.
Article
September 30, 2025
Future-built companies are pulling away, riding transforming investment and the new wave of agents. Others need to move now.
Article
January 30, 2026
Choosing a GenAI model is a strategic decision, not just a technical one, because every model reflects a distinct perspective that can materially shape business decisions.
Slideshow
December 18, 2025
Bad actors are increasing their use of AI in cyber attacks faster than companies are responding. A global survey of senior leaders reveals the size of the gap.
Article
November 18, 2025
Agentic AI is both software and colleague—a form of artificial intelligence that acts. Organizations that swiftly adapt their management playbook to make full use of this transformative technology will gain the edge.
Frequently Asked Questions
What is Google Cloud Next?
Google Cloud Next is an annual conference highlighting the latest AI and cloud innovations, with technology experts and leading innovators offering insights on how to integrate them into the enterprise.
Who should attend?
The event is designed for business leaders, IT professionals, and developers. Sessions include training, technical breakouts, interactives, demos, and networking with peers, thought leaders, and experts.
When is Google Cloud Next?
Google Cloud Next 2026 runs Wednesday, April 22, to Friday, April 24. Registration for the event is now open.
Where is Google Cloud Next?
Google Cloud Next 2026 will be held at the Mandalay Bay Convention Center in Las Vegas.
What sessions will BCG lead at Google Cloud Next?
BCG will lead “The Human Bottleneck: Why Great Tech Fails and How to Drive Value in AI,” on the behavioral science behind making AI and cloud transformations “stick.”
