Trend tracking is both an art and a science.
The Center for Sensing and Mining the Future is the home of BCG’s global-trend database and helps companies better understand trends that will shape their future. The center tracks more than 90 megatrends that cut across the latest technologies, demographic shifts, and economic developments. More than 600 clients across all industries and regions have benefited from the center’s insights.
In this TED talk, Alison Sander, the head of BCG’s Center for Sensing and Mining the Future, explains how to spot growing trends and gives five tips on how companies can use trends to their advantage.