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Introduction

For anyone leading a business or charged with developing a winning strategy, this book is for you. The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

The Strategy Palette

The Strategy Palette

The strategy palette proposes five distinct approaches to strategy, helping leaders to match their approach to their business environment and execute effectively, combine different approaches, and animate the strategic collage of approaches.

Want a Sneak Peek?

The first chapter of Your Strategy Needs a Strategy explains why strategy has never been more important and why picking the right approach to strategy for a given business environment is critical.

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The History of Strategy

Explore the history of strategic approaches and frameworks in this interactive.

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Your Strategy Needs a Strategy

by Martin Reeves, Knut Haanæs, and Janmejaya Sinha

This new book from BCG’s Strategy Lab cuts through the clutter of strategy frameworks and provides clarity on which approach to strategy and execution—or which combination of approaches—is the best bet in each environment.

Buy on Amazon Buy on Barnes & Noble Buy the audiobook

Meet the Authors

  • Corporate sustainability and environmental efficiency
  • Growth strategy
  • Enablement
  • Research and product development innovation
  • Financial Institutions
  • Economic Development
  • Business and Organizational Purpose

Download Our App and See the Strategy Palette Come to Life

The Your Strategy Needs a Strategy iPad app and workshop revolves around the strategy palette’s five different approaches to strategy. Building on the book, the app simulates the five business environments through the example of selling lemonade in New York City’s five boroughs. It’s a competition, and putting the right skills to use will give you the advantage as you contend against BCG Founder Bruce Henderson, who knows what it takes to win in each environment. Download the app to find out if you have the strategy it takes to beat him. To schedule an app workshop with your organization, please contact bhi@bcg.com.

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Ihr Strategieprozess benötigt eine Strategie

Unternehmen benötigen eine bessere Art, Strategien zu entwickeln und zu implementieren, die der Realität auf dem Markt ebenso wie dem spezifischen, von ihnen gewählten Ansatz entspricht.

Zum Artikel

Strategy, Games, and the Mind

A complex world needs multiple kinds of strategies—and strategists. Understanding the specific brain mechanisms that underpin strategic skills can help companies better assess, source, match, and deploy the right talent against specific strategic challenges. In our recent collaboration with pymetrics we studied the relationship between strategy and neuroscience, using games as a vehicle for skill measurement and development.

Read the article

Other Resources

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy Online Learning Course

Your Strategy Needs a Strategy Online Learning Course

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Professors and faculty have used Your Strategy Needs a Strategy to teach their executive and MBA students the science and art of strategy. The book is built on recent case studies, with quotes from C-level executives that make the content tangible. The teaching notes contain suggested modules, readings, and study questions for use in classroom settings.

Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business Review

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Learn More

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Biology and Strategy: Natural Strategy

Flora and fauna are, in some respects, the first home of strategy.

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Martin Reeves on Your Strategy Needs a Strategy

In this TED talk, Reeves advocates transitioning from relying on a single "classical" approach to strategy and moving toward a more tailored approach to strategy and execution, selecting from five distinct patterns of success.

Watch the video
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The Biology of Corporate Survival

Understanding the principles that confer robustness in complex systems—such as tropical forests, stock markets, and even companies—can mean the difference between survival and extinction.

Read the article
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Four Principles for Better Business-Building

In the 1970s and 80s, nearly half the Fortune 500 are reported to have used BCG’s growth share matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience. The question arises: Is the growth share matrix still relevant?

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Sir Lawrence Freedman on the Evolution of Strategy

The professor of war studies discusses the relevance of strategy in today’s increasingly dynamic world and where the next big advances in strategy will come from.

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BCG Henderson Institute

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