Managing Director & Senior Partner, Chairman of the BCG Henderson Institute
San Francisco - Bay Area
For anyone leading a business or charged with developing a winning strategy, this book is for you. The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.
The Article That Started Everything
Companies operating in diverse environments should be developing their strategies in markedly different ways. But all too often, they are not. Research featured in Harvard Business Review shows how companies can gain an edge by matching their approach to strategy to the conditions of their industry, business function, or geographic market.
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The strategy palette proposes five distinct approaches to strategy, helping leaders to match their approach to their business environment and execute effectively, combine different approaches, and animate the strategic collage of approaches.
The strategy palette proposes five distinct approaches to strategy: classical, adaptive, visionary, shaping, and renewal.
Classical strategy is based on achieving sustainable competitive advantage by positioning a firm optimally in an attractive market.
Unlike the classical approach of sustainable competitive advantage, an adaptive approach to strategy rests on the idea of serial temporary advantage.
Rare but incredibly effective, a visionary approach empowers a firm to create or recreate an industry with some degree of predictability by seeing an opportunity and pursuing it single-mindedly.
Shaping firms mold or reshape an industry by influencing the development of a market in its favor through coordination with other players.
Ambidexterity is the ability to apply multiple approaches to strategy either concurrently or successively, since many firms operate in more than one strategic environment at once.
Eight Roles of Leadership
Successful firms meet the challenge of selecting, combining, and effectively implementing the appropriate combination of strategic approaches—what we refer to as the strategy collage—and adjusting it dynamically as circumstances change. We identified eight key leadership roles in today's complex and dynamic environment.
by Martin Reeves, Knut Haanæs, and Janmejaya Sinha
This new book from BCG’s Strategy Lab cuts through the clutter of strategy frameworks and provides clarity on which approach to strategy and execution—or which combination of approaches—is the best bet in each environment.
Download Our App and See the Strategy Palette Come to Life
The Your Strategy Needs a Strategy iPad app and workshop revolves around the strategy palette’s five different approaches to strategy. Building on the book, the app simulates the five business environments through the example of selling lemonade in New York City’s five boroughs. It’s a competition, and putting the right skills to use will give you the advantage as you contend against BCG Founder Bruce Henderson, who knows what it takes to win in each environment. Download the app to find out if you have the strategy it takes to beat him. To schedule an app workshop with your organization, please contact firstname.lastname@example.org.
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Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business ReviewReach out for a teaching package Watch a webinar
In this TED talk, Reeves advocates transitioning from relying on a single "classical" approach to strategy and moving toward a more tailored approach to strategy and execution, selecting from five distinct patterns of success.Watch the video
Understanding the principles that confer robustness in complex systems—such as tropical forests, stock markets, and even companies—can mean the difference between survival and extinction.Read the article
In the 1970s and 80s, nearly half the Fortune 500 are reported to have used BCG’s growth share matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience. The question arises: Is the growth share matrix still relevant?Watch the video
The professor of war studies discusses the relevance of strategy in today’s increasingly dynamic world and where the next big advances in strategy will come from.Watch the video