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Unsere jüngsten Studien zur Konsumgüterindustrie

Der Erfolg von digitalen Angreifern und neuen Geschäftsmodellen hat die Konsumgüterindustrie grundlegend verändert. Nutzen Sie die wegweisenden Konsumgüter-Analysen von BCG, um die nächsten Schritte Ihres Unternehmens zu planen.


Wichtige Erkenntnisse

Value Creation and Growth

Erin Russell on Allergan’s Standalone Startup

Allergan’s Erin Russell draws on the company’s experience launching a new venture to offer some simple advice on engaging consumers: try something new and different.

COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

Winning in Digital

Consumer Products in Germany

Consumer Packaged Goods

For Danone, Doing Good Is Good Business

Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.

Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Supply Chain and IT

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Konsumgüterindustrie

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