Marketing & Sales Experts

BCG's consultants and industry experts focusing on marketing & sales continue to partner with leading companies to arrive at solutions in demand-centric growth, marketing efficiency and effectiveness, go-to-market strategy, and more. These are our global and regional leaders on this topic.

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Marketing, Sales, and Pricing (MSP) global practice area leader
Commercial programs
Pricing strategy
Pricing transformation

Leads BCG Marketing globally
Digital marketing
CRM
Advanced analytics in marketing and pricing
Omnichannel customer experience

Co-leads BCG Sales globally
Data-driven sales
Next generation sales
Digital go to market and business model innovation

Global co-leader BCG Sales and BCG’s work on retail in energy
Go-to-market strategy
Customer experience
Sales force optimization

Leads BCG Customer Demand & Innovation globally
Marketing effectiveness and efficiency
Return on marketing investment
Brand strategy and architecture

Global co-leader BCG Customer Experience
Digital and data
Multichannel customer experience
Sales activation and funnel management

Global co-leader BCG Customer Experience
Banking
Digital innovations
Change management

Leads BCG pricing and retail globally
Travel and tourism
Consumer and retail
Pricing and revenue management

Global leader of BCG Digital Marketing & Personalization
Pricing and promotion
Performance management
Branding and innovation

Leads BCG Go-To-Market in Emerging Markets globally
Consumer goods, including durables, apparel, and appliances
Specialty retail
Growth and profit improvement

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