Thanks in no small part to the pandemic, people are today spending more time—and more money—online than ever before. And we’re expecting the quality of our experiences to grow alongside our engagement. Consumers are demanding more of the businesses that sell to us online; we expect personalized offers, seamless buying journeys, and sustainable products. Savvy companies are responding accordingly and finding new ways to get closer to consumers, via gaming and virtual reality, for example. Meanwhile, innovations such as cryptocurrencies, NFTs, and the metaverse are broadening the digital world. It’s an exciting time—but it comes with challenges. Growing privacy concerns, divided user attention, and evolving tech needs stand in the way of success for industries that are unable to adapt. The future of sales and marketing requires bold new approaches and refreshed strategies. Opportunity awaits.
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