Fabriq by BCG

Personalization requires a seamless orchestration of tools and technologies across the different areas of the marketing and data science landscapes. Fabriq by BCG is the connective tissue linking data, tech, and martech, accelerating the optimization of personalized experiences and customized marketing.

Over the past several years, we’ve developed increasingly sophisticated solutions to help our clients—marketers and CMOs, in particular—excel at data-driven marketing. Along this journey, we have distilled our learnings into Fabriq by BCG, a state-of-the-art set of tools, modules, and integration capabilities that are now available, license-free, to all marketers who are looking to power bolder, better personalization programs.

Our focus is value creation, and Fabriq by BCG is a catalyst for generating measurable returns through personalization. Fabriq by BCG is not another tool—it is the glue that connects your existing data, models, and tools, integrating and surgically injecting intelligence into your existing stack. This means you can more efficiently use the resources you already have in place to rapidly orchestrate precise, one-to-one campaigns.


The Benefits of Using Fabriq by BCG

Fabriq by BCG helps companies become bionic—combining technical and human capabilities in ways that complement and supplement each other—and unlocks next-level personalization capabilities. When you become bionic, you get a personalization program for which the whole is greater than the sum of its parts.

Clients who deploy Fabriq by BCG to deliver customized marketing have seen impressive results:

Fabriq is technology agnostic. It can be integrated with any tech stack or digital personalization platform. Its APIs, tools, and codebase—spanning analytics, security, and infrastructure—are open source, so users have a perpetual free license to use and tweak Fabriq by BCG as they see fit.

How Fabriq by BCG Works

There are a lot of layers to a personalized marketing platform. You need to feed the right data into the right models and ensure the right execution and measurement. You need to scale and continually improve use cases. We recognize that different companies are at different stages of the journey. Some have invested heavily in analytics, talent, and technologies; others are just starting out.

Fabriq by BCG is therefore built on a modular approach. Companies can leverage the modules they need to develop and connect the layers—and activate their use cases with greater speed and efficiency. All modules can work in isolation, work as a system, or integrate into any existing stack.

Our Client Success in Customized Marketing

Fabriq by BCG has unlocked personalized marketing solutions for companies in a variety of industries, including retail, health care, travel, insurance, and financial services. Here are some examples:

$1 billion in incremental sales

Creating a personalization engine— and a $1 billion sales impact. We deployed Fabriq by BCG to help a global B2B food service distributor improve customer experiences—and drive top-line growth—through personalization. An initial wave of multiple use cases (including direct-to-customer offers and order prediction and suggestions) sparked $1 billion in incremental sales. Crucially, BCG’s experts looked beyond the algorithms. Feedback from customers and field sales teams helped us improve the analytics models and zero in on high-priority features. Coaching, new sales processes, and new ways of working will help ensure sustained impact.

83% increase in new accounts

Improving care quality—and reducing medical costs. For a health plan, customized marketing was the key to simultaneously enhancing experiences, controlling costs, and improving care quality. Using Fabriq by BCG, we launched more than 100 initiatives, including care nudges to flag health screenings and next-best actions to reduce surprise billing. For example, Fabriq by BCG made it possible to suggest when a member should check preferred labs for an upcoming visit or confirm drug coverage before heading to the pharmacy. Early returns include a 39% increase in email open rates, an 83% jump in new account creation, and—with a 19% rise in net promoter score—higher member satisfaction.

Meet Our Fabriq by BCG Team

Our Insights on Personalized Marketing Solutions