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Marketing & Sales Experts

BCG's consultants and industry experts focusing on marketing & sales continue to partner with leading companies to arrive at solutions in demand-centric growth, marketing efficiency and effectiveness, go-to-market strategy, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Digital and large-scale transformation
  • Marketing and digital
  • Sales and go-to-market capabilities

Local Experts

  • Leads BCG's Financial Institutions practice globally
  • Co-chairs BCG’s Centre for Canada’s Future
  • Insurance, retail and corporate banking
  • Asset management and wealth management
  • Financial services
  • Retail banking
  • Wealth management
  • Multichannel sales
  • Leads BCG in Canada
  • Corporate strategies across retailers and consumer products companies
  • Transformation programs to help drive shareholder return
  • Market research and customer insight
Sam Ridesic

Managing Director & Senior Partner

Toronto

  • Leads BCG’s Consumer practice in North America
  • Consumer insights and trends
  • Multi-format retail strategies
  • Operations

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Member of BCG's GAMMA team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight
  • Leads BCG’s global work in marketing
  • Online strategy
  • Convergence
  • Digital home strategy
  • Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
  • Head of BCG in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Leads BCG's global work in metals
  • Steel
  • Engineered products
  • Transportation and logistics
  • Commercial excellence
  • Digital transformation
  • Digital go-to-market
  • Salesforce effectiveness and pricing in private equity
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Marketing & Sales

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