Featured Insights and Perspectives from BCG

Brand marketing is a powerful financial lever, but in an AI-saturated market, the return comes from investing in the five practices that move influence, trust, and choice.

Navigating shifting loyalties, digital, and the evolving customer journey.

Across five markets, companies show that disciplined governance, strategic focus, and investor alignment—not growth alone—will define the next era of value creation.

Counterfeiters are becoming more sophisticated and more skilled. Authentication strategies and improved traceability are essential.

The paradigms that CEOs, boards, and policy makers have relied on are giving way to new multipolarities, alliances, and sources of competition and disruption.

BCG partnered with Khazanah Nasional Berhad to design and launch GIFT - a national workforce transformation program that equips Malaysia’s TVET graduates with industry-ready capabilities, unlocks higher-value career pathways, and supports the country’s ambition to compete at the frontier of the global innovation economy.

Women account for most consumer health spending, yet products often fail to address their needs—creating a $36 billion opportunity for companies.

More than 5% of spending on social programs vanishes or is misspent each year, due to fraud and errors. But technology can help governments reduce these losses and save billions of dollars.