Elfrun von Koeller joined The Boston Consulting Group in 2007 in Hamburg, Germany and transferred to New York in 2011. She is a core member of BCG's Consumer, Operations, and Corporate Development practices and an expert on supply chain strategy for consumer packaged good companies. Elfrun has been a leader in expanding BCG’s CPG operations portfolio

At BCG, Elfrun has worked with clients across many impulse-driven and center-store categories, such as cookies and crackers, hair care, chewing gum, salad dressing, frozen food, vitamins and supplements, and sports and active nutrition. Her casework with global food and beverage and other consumer goods companies, has covered topics such as innovation, corporate venture capital, transformation, complexity reduction, supply chain benchmarking and transformation, consumer research, growth, and go-to-market strategy including direct store delivery (DSD).

Elfrun was recognized as BCG’s 2017 Working Mother of the Year for 2017 by Working Mother magazine recognizing highly visible role models who are able to balance career goals and a strong commitment to family.

Prior to joining the firm, Elfrun volunteered at El Centro de la Nina Trabajadora (CENIT) in Quito, Ecuador.

AREAS OF EXPERTISE

  • Supply chain strategy
  • Go-to-market strategy benchmarking
  • Impulse consumer categories
  • Consumer packaged goods
  • Growth strategy
  • Complexity reduction
  • Due diligence

EDUCATION

  • MBA, Columbia Business School
  • MSc, economics, WHU Otto Beisheim School of Management

HONORS AND AWARDS

  • Working Mother of the Year, BCG, 2017, Working Mother magazine

Publications and Videos

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The Zero-Based Factory

To enhance competitiveness, companies must take a clean-sheet approach to deciding what, where, and how to manufacture.
Food for Thought The Protein Transformation

Food for Thought: The Protein Transformation

The shift to alternative proteins based on plants, microorganisms, and animal cells is just beginning to pick up speed. The market will hit $290 billion by 2035.
Your Supply Chain Needs a Sustainability Strategy

Your Supply Chain Needs a Sustainability Strategy

Companies seeking to reduce their environmental footprint should focus on one element of their operations in particular: their global supply chains.
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Pure Growth from Natural Products

As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.
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Under Pressure, CPG Companies Look to Digital

Improving demand forecasting, deploying the right inventory, and optimizing costs require game-changing approaches—the kind that only digital can deliver.
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How CPG Supply Chains Are Preparing for Seismic Change

Service performance has improved recently for most CPG companies. But getting goods from plant to shelf involves more hurdles and more complexity than ever before.
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As Grocery Goes Digital, How Should CPG Supply Chains Adapt?

Three moves can help consumer packaged goods companies prime their supply chain for digital and lock in an e-commerce advantage.
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Segmentation in the Consumer Supply Chain: One Size Does Not Fit All

CPG companies can no longer afford to treat all products, customers, and channels alike. Segmentation can stanch waste and unnecessary expenditures—and help boost profitability.
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Time to Shift Gears: Top Trends in the CPG Supply Chain

What keeps supply chain leaders at consumer packaged goods companies awake at night? See the findings of the GMA/BCG 2015 Supply Chain Benchmarking Study.
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A Hard Road: Why CPG Companies Need a Strategic Approach to Transportation

Transportation has become the top concern of supply chain leaders at consumer packaged goods companies. A strategic approach to transportation is now a must.
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Managing Complexity for Superior Value

If complexity is viewed through a customer-centric lens and managed smartly, more than $25 billion of additional profits can be released for the U.S. consumer-packaged-goods industry.
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Optimizing Collaboration’s Strategic Potential

Through deeper collaboration with their retail trading partners, U.S. consumer-packaged-goods manufacturers could overcome recent pressures and unlock more than $20 billion of additional overall value.
Deep Expertise, Broad Experience