Elfrun von Koeller
Managing Director & Partner
Denver
Elfrun von Koeller joined The Boston Consulting Group in 2007 in Hamburg, Germany and transferred to New York in 2011. She is a core member of BCG's Consumer, Operations, and Corporate Development practices and an expert on supply chain strategy for consumer packaged good companies. Elfrun has been a leader in expanding BCG’s CPG operations portfolio
At BCG, Elfrun has worked with clients across many impulse-driven and center-store categories, such as cookies and crackers, hair care, chewing gum, salad dressing, frozen food, vitamins and supplements, and sports and active nutrition. Her casework with global food and beverage and other consumer goods companies, has covered topics such as innovation, corporate venture capital, transformation, complexity reduction, supply chain benchmarking and transformation, consumer research, growth, and go-to-market strategy including direct store delivery (DSD).
Elfrun was recognized as BCG’s 2017 Working Mother of the Year for 2017 by Working Mother magazine recognizing highly visible role models who are able to balance career goals and a strong commitment to family.
Prior to joining the firm, Elfrun volunteered at El Centro de la Nina Trabajadora (CENIT) in Quito, Ecuador.
Companies seeking to reduce their environmental footprint should focus on one element of their operations in particular: their global supply chains.
As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.
Improving demand forecasting, deploying the right inventory, and optimizing costs require game-changing approaches—the kind that only digital can deliver.
Service performance has improved recently for most CPG companies. But getting goods from plant to shelf involves more hurdles and more complexity than ever before.
Three moves can help consumer packaged goods companies prime their supply chain for digital and lock in an e-commerce advantage.
CPG companies can no longer afford to treat all products, customers, and channels alike. Segmentation can stanch waste and unnecessary expenditures—and help boost profitability.
What keeps supply chain leaders at consumer packaged goods companies awake at night? See the findings of the GMA/BCG 2015 Supply Chain Benchmarking Study.
Transportation has become the top concern of supply chain leaders at consumer packaged goods companies. A strategic approach to transportation is now a must.
If complexity is viewed through a customer-centric lens and managed smartly, more than $25 billion of additional profits can be released for the U.S. consumer-packaged-goods industry.
