AI remains a top priority for business leaders worldwide in 2025, with a strong focus on generating tangible results, according to BCG’s survey of C-suite executives.
Our AI Services
Imagine a teammate that works tirelessly, learns continuously, and adapts to your needs. That’s the promise of AI agents. With the ability to observe, plan, and act autonomously, AI agents open a new chapter of end-to-end transformation across industries—streamlining processes, driving data insights, and augmenting human potential like never before.
Generative artificial intelligence is a form of AI that uses deep learning and GANs for content creation. Learn how it can disrupt or benefit businesses.
Our BCG responsible AI consulting team helps organizations execute an strategic approach to responsible AI through a tailored program based on five pillars.
We’re Building Tomorrow
BCG X disrupts the present and creates the future by building new products, services, and businesses in partnership with the world’s largest organizations.
Our Approach to Artificial Intelligence at Scale and Generative AI
For BCG and our clients, the future of AI in business offers both a strategic tool to scale up value and a viable solution to our most pressing global challenges. Our artificial intelligence consultants treat every AI business transformation as a unique journey, shaped around an organization’s starting point, circumstances, and goals. To successfully deploy AI at scale and capitalize on the impact of AI on business, we prioritize a 10-20-70 approach that emphasizes algorithms (10%), tech and data (20%), and people and processes (70%). With these capabilities in hand, companies are embarking on AI transformation journeys that focus on ambitious targets and superior AI value creation.
C-suite leaders looking to maximize the benefits of AI in business and their value potential should be experimenting with AI as early as possible, capitalizing on near-term cost management opportunities. Our three interconnected value plays—deploy, reshape, and invent (DRI)—are designed to successfully scale predictive and generative AI and drive end-to-end business transformation. We reinforce DRI execution by strengthening clients' enterprise foundations—the underlying technology, people, and risk capabilities needed to support true innovation. Our DRI framework acts as a critical strategic asset for our AI consulting team, guiding clients to long-term competitive advantage through their own data, talent, and culture.
Article
January 15, 2025
Three Strategic Plays to Maximize AI Value Creation
Deploy GenAI in Everyday Tools
Organizations can begin deploying GenAI by leveraging off-the-shelf tools, boosting workforce productivity by 10%-15% and generating excitement for broader AI impact in business. 60% of companies using GenAI solutions already have active deploy plays, using tools such as ChatGPT Enterprise, Microsoft Copilot, and Adobe Firefly. The widespread adoption of AI starts in the design stage, where our consultants help you engage AI solutions that solve real business problems and foster employees’ trust in the technology. Our AI consulting also focuses on the support and incentive structures that spark adoption, pushing innovation forward through robust change management.
Reshape Critical Functions
Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry. AI-mature companies are already generating 72% of their AI value in core functions like
operations,
marketing, and
sales. We help reimagine functions end-to-end, boosting efficiency and effectiveness through reengineered workflows. A key element to our DRI approach is optimizing performance, cost, and security as we simultaneously leverage robust, flexible solutions including
modular digital platforms and
cloud computing. The full potential of AI at scale, and the benefits of AI in business, cannot be realized without giving your people consistent upskilling and strategic workforce planning. Our AI consultants help you design the workforce of the future, transforming individual roles and rewiring the enterprise operating model.
Invent New Business Models
It is also important to keep inventing new offers, services, and experiences with AI, capitalizing on the GenAI era of innovation to shape the future of industries and functions—significantly transforming your business with AI. With only 46% of AI-mature companies executing invent plays, our AI strategy consulting team make it easier to integrate your data into existing processes, setting guardrails that promote security without hindering agility. And when you connect GenAI to your core strengths—proprietary data and expertise—you’ll make your new offerings stand out. These combined initiates facilitate company-wide transformation, empowering our clients to realize new revenue opportunities while enhancing their competitive advantage.
Video
September 12, 2024
Deploy GenAI in Everyday Tools
Featured Expert:
Julie Bedard
Your people need to get excited about how the latest tech can help them succeed. Our Deploy play gets employees using the technology as soon as possible—a critical first step towards realizing value from GenAI.
Your people need to get excited about how the latest tech can help them succeed. Our Deploy play gets employees using the technology as soon as possible—a critical first step towards realizing value from GenAI.
Video
September 12, 2024
Reshape Critical Functions
Featured Expert:
David Martin
End-to-end AI transformation is within reach—but if you think too small, you’ll come up short. Our Reshape play reimagines entire functions to deliver the cost savings and greater ROI that AI makes possible.
End-to-end AI transformation is within reach—but if you think too small, you’ll come up short. Our Reshape play reimagines entire functions to deliver the cost savings and greater ROI that AI makes possible.
Video
September 12, 2024
Invent New Business Models
Featured Expert:
Beth Viner
With AI, innovation can move at a pace you’ve never seen before, bringing new products and businesses to your organization. Our Invent play is a chance to find growth opportunities that you may never have found otherwise.
With AI, innovation can move at a pace you’ve never seen before, bringing new products and businesses to your organization. Our Invent play is a chance to find growth opportunities that you may never have found otherwise.
Our Clients’ Success in Artificial Intelligence
Video
December 10, 2024
Scheduling the World’s Largest Fully-Owned and Integrated Iron Ore Supply Chain
Discover how a major mining operation in Western Australia partnered with BCG X to revolutionize its processes using a cutting-edge AI scheduling platform, boosting productivity and operational efficiency.
Video
October 1, 2024
How A1 Telekom Austria Is Using AI to Unlock More Customer Value
Collaborating with BCG and BCG X, A1 Telekom Austria revolutionized its customer management approach by combining the strengths of humans and AI.
Our Solutions for AI in Business
BCG X offers a comprehensive library of products—backed by scientific rigor, extensive IP, and sophisticated AI components—to accelerate AI business transformation in support of our clients’ top objectives.
Retail AI by BCG X
Using holistic, tailored retail intelligence software, Retail AI by BCG X unlocks critical advantages across the six vital components of the value chain.
Retail AI by BCG X
Auto AI by BCG X
Auto AI by BCG X combines business and tech expertise to tackle the challenges of implementing AI in the automotive industry.
Auto AI by BCG X
Supply Chain AI by BCG X
Supply Chain AI by BCG X takes a holistic approach to transforming a company’s supply chain, from strategy and design through integrated planning and optimized execution.
Supply Chain AI by BCG X
Fabriq Personalization AI by BCG X
Fabriq Personalization AI by BCG X speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes.
Fabriq Personalization AI by BCG X
The Future of Science Is AI-Powered
Join the BCG X AI Science Institute—where cutting-edge AI research, academic rigor, and real-world business impact converge.
Our AI and GenAI Collaborations
BCG is more than just a strategic consultant. Our clients benefit from our global ecosystem of AI and GenAI collaborations, including those with leading tech companies like AWS, Google, IBM, Microsoft, Salesforce, and SAP—and with AI-centered enterprises such as OpenAI, Anthropic, Articul8, LangChain, and Palantir. This ecosystem provides best-in-class GenAI enablement that ensures our clients’ ability to maximize investments and stay ahead.
Working together, we deliver unprecedented value across four critical transformation pillars: optimizing existing technology, reshaping business functions, inventing new business opportunities, and reimagining entire organizations. And with BCG X, our in-house design-and-build capability, we remain at the forefront of technology, offering practical solutions to companies that seek to transform their business with AI and develop customized, industrial-grade platforms.
Explore Our Insights on Artificial Intelligence
Article
April 24, 2025
AI only delivers impact when employees embrace it. And that only happens when the CEO leads the charge.
Article
March 18, 2025
A disciplined AI fitness regime can help CEOs invest more strategically, boost adoption, secure world-class talent, and master the art of imagining the possible.
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