The TV and video landscape is changing rapidly as models for creating, distributing, and monetizing content evolve. Through a unique forum that brings together experts from across the television industry, we help players explore new trends—and seize new opportunities.
The television industry is not the industry it was a decade—or even a year—ago. The TV market is seeing rapid, continual shifts: new technologies, new trends, new business models. Success means understanding, anticipating, and leveraging all of them.
We created the Global Institute for the Future of Television (GIFT) to provide the insight—and spark the dialogue—that shapes strategies and leaders. It’s a think tank that brings out cutting-edge BCG research. But it’s also a forum that brings together television and video industry leaders—from content creators to television broadcasting, network, and streaming executives. Through research, discussion, and deep dives on the latest trends, our experts identify new ways to succeed.
Winning in today’s market requires more than great content. It calls for a deep understanding of viewers: what they want to watch, how they want to watch it, and what keeps them from turning the dial—or deleting the app. It requires new approaches to producing content, new go-to-market strategies, and new ways to interact with customers. It demands skillful—and continuous—adaptation, as well as innovation in future television technology.
Our Global Institute for the Future of Television helps on all of these fronts by unleashing the power of analysis, technology, and networking:
A venue for discussion—and ideas. Through small group events and panel discussions, we foster dialogue and new ideas, giving leaders an opportunity to share experiences and best practices.
Tapping the expertise of our television consultants, our analyses aren’t just timely—they help companies stay ahead of the times. Our recent work includes:
Consumers are in control, and company strategies are shifting as the market matures.
Can homegrown players marshal their own considerable strengths to attract substantial shares of local viewers?
BCG’s latest research shows that consumers plan to maintain their viewing habits. But individual providers still need to earn a place in the lineup.
The days of a one-offer-fits-all approach are long gone.
Streaming services have thrived with consumers under lockdowns. What happens when things open up?
The strategic choices facing studios, networks, and operators have never loomed larger.