Choose your location to get a site experience tailored for you.

Remember my region and language settings


BCG has proven approaches that support the ideation process.

Ideas are the fuel for innovation and growth. BCG’s ideation capabilities bring together a rigorous analysis of consumers, customers, and trends within a proven framework.

Four BCG resources support the ideation process:

  • The Center for Sensing and Mining the Future tracks nearly 100 trends across multiple categories.
  • The Center for Consumer and Customer Insight leverages proprietary data and analytic techniques to develop a deep and actionable understanding of customers.
  • Innovation scouting mines patents and other large datasets to gain both insight into competitors' moves and ideas for new applications of existing assets.
  • BCG's Thinking in New Boxes ideation process challenges outmoded mental models to unleash, shape, and prioritize powerful new innovation ideas.
Innovation & Product Development
Previous Page