Martin Reeves leads the BCG Henderson Institute worldwide, BCG’s think tank on new approaches to strategy and management. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.

Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.

A regular public speaker and a repeat TED@BCG presenter, Martin is also coauthor of Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors. He has particular expertise in the areas of adaptive strategy, strategy for multi-business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality, and trust.

Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning.

To see the BCG Henderson Institute’s latest research, please visit bcghendersoninstitute.com and follow on Twitter at @BCGHenderson and at @MartinKReeves.

AREAS OF EXPERTISE

  • Innovation
  • Corporate vitality and imagination
  • Corporate and BU strategy
  • Business model innovation
  • Sustainability and social responsibility
  • The science of large scale change

EDUCATION

  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

Publications and Videos

growing-apart-understanding-and-addressing-the-business-ramifications-of-social-polarization.jpg

Growing Apart: Understanding and Addressing the Business Ramifications of Social Polarization

In these heated times, CEOs struggle with the question of whether or not to take a stand on an issue. But their options go beyond that simple choice.
Back-to-the-Future-Resuming-the-Long-Term-Agenda-for-Business-rectangle.jpg

Back to the Future: Resuming the Long-Term Agenda for Business

As the post-COVID world emerges, leaders must shift their attention back to broader challenges. By addressing three key themes they can put their businesses in position to succeed in and help shape the new reality.
the-key-to-large-scale-production-innovation.jpg

规模化生产创新的关键

BCG亨德森智库继提出战略调色板、激发创造力5步法则、企业活力等概念之后，又深入并系统性地研究了创新的源头——想象力。
how-do-you-manage-a-business-ecosystem-rectangle-n.jpg

How Do You Manage a Business Ecosystem?

For long-term success, orchestrators must keep an eye on the five main building blocks of ecosystem governance and pick the right model.
The Durable Benefit of Corporate Vitality

The Durable Benefit of Corporate Vitality

Change and uncertainty will surely outlast the current crisis. Companies must continue to build and measure their capacity for innovation and reinvention.
why-digital-transformation-rectangle.jpg

The Why of Digital Transformation

We live in an age where technology underpins growth and competitiveness. Seven of the world’s ten most valuable companies rely primarily on digital platforms, and digital natives are disrupting a broad range of industries. Most nondigital incumbents recognize the need for digital transformation and have embarked upon major change efforts, especially after the fillip to digital business models delivered by COVID-19.
walking-the-tightrope-rectangle.jpg

Walking the Tightrope

Companies that conduct transformations and do M&A at the same time, and do it with an evidence-based approach, can create significant value.
Placing Bets on Recovery - rectangle

Placing Bets on Recovery

By reallocating capital today toward future growth opportunities, companies can position themselves for success in recovering from the COVID-19 crisis.
Why the New Competitive Advantage Demands Sustainability

Why the New Competitive Advantage Demands Sustainability

Companies can no longer simply focus on maximizing total shareholder returns. To win, they must hone sustainable business models.
In Sync - rectangle

In Sync: Unlocking Collective Action in a Connected World

As it faces today’s complex, dynamic, multi-stakeholder challenges, business should look to social activism's playbook.
Competing in Imagination

Competing on Imagination

Big businesses often struggle to make use of imagination. But there are ways to cultivate imaginative capacity without relying on chance, intuition, or mechanistic processes.
Becoming an All-Weather Company

Becoming an All-Weather Company

The coronavirus crisis brought renewed attention to the value of resilience. Our research shows that resilience has an outsized impact on performance, and companies can take certain steps to put it into practice.
Deep Expertise, Broad Experience