Martin Reeves is chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.

Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.

A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also cowrote Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors. He has particular expertise in the areas of adaptive strategy, strategy for multi-business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality, and trust.

Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning.

To see the BCG Henderson Institute’s latest research, please visit bcghendersoninstitute.com and follow on Twitter at @BCGHenderson and at @MartinKReeves.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

Publications and Videos

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Building a Resilient Government

The pandemic won’t be the last global crisis we face. Here are six principles public sector organizations should follow to prepare for future disruptions.

Unlocking Imagination in Business

Bob Goodson, president and co-founder of NetBase Quid, shares his take on identifying poignant anomalies and cultivating imaginative thinking at scale.

Refocus, Reimagine, Reinvent

Aloke Lohia, founder and group CEO of Indorama Ventures, shares his perspective on the art and science of continuous reinvention.

Imagination and Innovation: The Lifeblood of Business

Kristin Peck, CEO of Zoetis, discusses investing on imagination to come out ahead as the cost of standing still in a fast-changing world becomes ever steeper.

Making Space for Imagination

Peter Gassner, CEO and co-founder of Veeva Systems, talks giving promising new ideas the oxygen they need to survive and nurturing corporate imagination to keep the organization vital.

July 2021 Town Hall

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Transform for Resilience: An Imperative for Good Times Too

Keep resilience on the transformation agenda. Change programs that prioritize growth, debt reduction, and operational flexibility realize the full value of resilience and build advantage for the next crisis.
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Making Technology Transformation Competitively Relevant

Realizing the digital promise and gaining a sustainable advantage take much more than investments in technology. Companies need to expand their perception to discover hidden relationships.
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Creating an Imagination Machine

In an era of technological upheaval and declining global growth rates, organizations need to harness the power of imagination in business.
The Secrets of Sustainability Front-Runners

The Secrets of Sustainability Front-Runners

Sustainable companies need sustainability strategies. The front-runners are fundamentally reimagining their businesses to turn sustainability into a core business advantage.
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Innovation Without Borders: The Power of Human Migration in the 21st Century

People who cross borders create vast global networks that generate enormous opportunities, in terms of both economic value and human values. It’s time to explore this immense potential.

The Imagination Machine | BHI &

Deep Expertise, Broad Experience