Martin Reeves is chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.

Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.

A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also cowrote Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors. He has particular expertise in the areas of adaptive strategy, strategy for multi-business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality, and trust.

Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning.

To see the BCG Henderson Institute’s latest research, please visit bcghendersoninstitute.com and follow on Twitter at @BCGHenderson and at @MartinKReeves.

AREAS OF EXPERTISE

  • Innovation
  • Corporate vitality and imagination
  • Corporate and BU strategy
  • Business model innovation
  • Sustainability and social responsibility
  • The science of large scale change

EDUCATION

  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

Publications and Videos

bhi-theimaginationmachine-square.jpg

Creating an Imagination Machine

In an era of technological upheaval and declining global growth rates, organizations need to harness the power of imagination in business.
The Secrets of Sustainability Front-Runners

The Secrets of Sustainability Front-Runners

Sustainable companies need sustainability strategies. The front-runners are fundamentally reimagining their businesses to turn sustainability into a core business advantage.
Innovation-Without-Borders-rectangle.jpg

Innovation Without Borders: The Power of Human Migration in the 21st Century

People who cross borders create vast global networks that generate enormous opportunities, in terms of both economic value and human values. It’s time to explore this immense potential.
Perspectives on Building a Resilient Company

Perspectives on Building a Resilient Company

Kristin Peck, CEO of Zoetis, and Don Allan, president and CFO of Stanley Black & Decker, discuss what it takes to make a company resilient and how resilience creates advantage.
Strategy on Multiple Timescales

Strategy on Multiple Timescales

The traditional toolkit doesn’t seem up to the task of making tradeoffs and balancing action on multiple timescales. New approaches to strategy are needed.
Winning the 20s in an Accelerated Post-COVID World

Winning the ’20s in an Accelerated Post-COVID World

Leaders now need to refocus on the long term and attend to five key imperatives.
growing-apart-understanding-and-addressing-the-business-ramifications-of-social-polarization.jpg

Growing Apart: Understanding and Addressing the Business Ramifications of Social Polarization

In these heated times, CEOs struggle with the question of whether or not to take a stand on an issue. But their options go beyond that simple choice.
Back-to-the-Future-Resuming-the-Long-Term-Agenda-for-Business-rectangle.jpg

Back to the Future: Resuming the Long-Term Agenda for Business

As the post-COVID world emerges, leaders must shift their attention back to broader challenges. By addressing three key themes, they can position their businesses to succeed in and help shape the new reality.
the-key-to-large-scale-production-innovation.jpg

规模化生产创新的关键

BCG亨德森智库继提出战略调色板、激发创造力5步法则、企业活力等概念之后，又深入并系统性地研究了创新的源头——想象力。
how-do-you-manage-a-business-ecosystem-rectangle-n.jpg

How Do You Manage a Business Ecosystem?

For long-term success, orchestrators must keep an eye on the five main building blocks of ecosystem governance and pick the right model.
The Durable Benefit of Corporate Vitality

The Durable Benefit of Corporate Vitality

Change and uncertainty will surely outlast the current crisis. Companies must continue to build and measure their capacity for innovation and reinvention.
why-digital-transformation-rectangle.jpg

The Why of Digital Transformation

We live in an age where technology underpins growth and competitiveness. Seven of the world’s ten most valuable companies rely primarily on digital platforms, and digital natives are disrupting a broad range of industries. Most nondigital incumbents recognize the need for digital transformation and have embarked upon major change efforts, especially after the fillip to digital business models delivered by COVID-19.
Deep Expertise, Broad Experience