Fast-Moving Consumer Goods

How BCG Helps the FMCG Sector Meet Five Strategic Imperatives

Our FMCG consultants work shoulder to shoulder with clients to enable them to meet five strategic imperatives vital for sustaining success. For each imperative, we help clients activate high-impact levers for transformation.

We back deployment of transformational levers in the FMCG sector with proven approaches and methodologies.. For example:

• Become an Always-On Portfolio Manager
  Reshape your portfolio further and faster by proactively buying and selling assets to build advantaged positions and skew organic growth investment by emphasizing leading brand positions over short-term margin gains.
• Reinvent the Demand Model
  Accentuate the superiority of your offering through proprietary technology, advance next-gen demand science to gain unique insights, engage with consumers on a personal level, such as by combining new technology and 360-degree customer profiles to target “segments of one,” and more.
• Digital End-to-End Capabilities
  Deploy hyperflexible go-to-market and net revenue management to drive sustainable volume growth. Bring AI to scale across your supply chain by investing in digital platforms to better forecast demand and turbocharge efficiency.
• Elevating the Operating Model
  Embrace agile structures and ways of working. Unlock new sources of scale, accelerate innovation, and maximize flexibility.
• Inspire with Purpose
  Turn purpose into competitive advantage and bolster stakeholders’ trust by anchoring your purpose in the company’s history and sustainability ambitions.