Sometimes the shortest distance between today’s offerings and business models and tomorrow’s innovations isn’t a straight line.
Partner & Director, Creativity & Scenarios
Ideas fuel innovation and growth. BCG’s rich ideation capabilities combine differentiated customer insight and competitive analysis with proven idea development processes to unleash creativity in your innovation strategy.
Data can be a powerful aid to ideation. Three of BCG’s centers of excellence can help turn data into actionable insights:
BCG’s Thinking in New Boxes ideation process identifies and challenges outmoded mental models to unleash, shape, and prioritize powerful new innovation ideas.
Truly great brainstorming is rare. Increase your odds with these five hacks from behavioral economics.