Omnichannel, retail media, and personalization are the key trends for building winning value propositions, say Jose Antonio Fernández Garza-Lagüera of FEMSA and BCG’s Nathan Shenck.
                
            
        
    
            Featured Insights
The Future of Retail
          Video
      
  
                        
    
                    
                The Big Trends—and Opportunities—in Retail
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        June 13, 2024
    
                    
                
                To successfully launch a niche online marketplace related to their standard offering, retailers have to offer an excellent experience for both consumers and third-party sellers.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Report
      
  
                        
    
        October 31, 2023
    
                    
                
                E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        April 25, 2023
    
                    
                
                Artificial intelligence can provide optimized solutions to three key retailer concerns: rising cost of goods, declining consumer spending, and supply chain volatility.
                
            
        
    
            
          Book
      
  
                
    
        
            Personalized: Customer Strategy in the Age of AI
                
                Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the retail industry.
                
            
        
    
                
    
    
        
    
            Advanced Analytics, AI, and Digital
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        September 30, 2025
    
                    
                
                Suppliers change terms—especially prices—faster than many retailers can keep up. But GenAI is leveling the playing field by generating actionable, data-driven insights.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        June 25, 2025
    
                    
                
                Traditional retailers are gaining strength by investing heavily in data-driven business platforms that enhance the consumer experience and drive strong financial performance.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Report
      
  
                        
    
        April 17, 2024
    
                    
                
                Innovative retail leaders invest more in creative endeavors and gain higher returns as a result, according to new research from BCG and the World Retail Congress.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        April 16, 2024
    
                    
                
                Retailers are increasingly using AI-powered solutions and dynamic pricing models to outperform rivals that rely on traditional tools and approaches.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                
                The technology is just a tool. Don't disregard the data, talent, and experimentation that constantly activate and inform the intelligence behind the system.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        September 14, 2021
    
                    
                
                There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.
                
            
        
    
            
                    
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                    Fashion Industry
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        October 29, 2025
    
                    
                
                Women’s Wear Daily and Boston Consulting Group recently set out to explore what really matters to young consumers, and how leading brands are adapting to win over Fashion’s Next Gen.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        August 12, 2025
    
                    
                
                The world discards 120 million metric tons of clothes a year. A circular economy capable of reusing more of that waste would benefit the industry and the planet.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Report
      
  
                        
    
        February 13, 2025
    
                    
                
                How can fashion brands drive adoption to unlock the benefits of next-gen materials? A report by Fashion for Good and BCG provides a blueprint.
                
            
        
    
            
          Video
      
  
                        
    
        June 21, 2023
    
                    
                Outfitting the Fashion Industry for Generative AI and Sustainability
            
        
    
            
                
                Craig Brommers, American Eagle's chief marketing officer, discusses how brands can sustain real, authentic creative qualities and continue to pursue sustainability.
                
            
        
    
            
          Video
      
  
                        
    
        June 22, 2023
    
                    
                Gen Z at the Intersection of Fashion and Technology
            
        
    
            
                
                Technology is intersecting with fashion today in never-before-seen ways. PacSun CEO Brieane Olson drills down into how Gen-Zers are combining the two to creatively express themselves.
                
            
        
    
            Follow BCG on Consumer on LinkedIn
                
                Retailers today must optimize performance, tap into new opportunities and transform to meet consumers demands. Follow BCG on Consumer on LinkedIn for the latest industry insights and news.
                
            
        
    
        
    
    
        
    
    Luxury Goods
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        March 9, 2023
    
                    
                
                In today’s market, some highly sought secondhand models may sell for more than their listed retail value, making them an attractive investment.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        June 30, 2022
    
                    
                
                The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        September 4, 2020
    
                    
                
                Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
                
            
        
    
            BCG Executive Perspectives
                
                BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore the latest edition from our team of experts, introducing how AI will shape the future of functions.
                
            
        
    
        
    
    
        
    
    Transformation, Growth, & Value Creators
          Video
      
  
                        
    
        June 17, 2025
    
                    
                Ensuring a Successful Transformation
            
        
    
            
                
                Dirk Van de Put of Mondelēz and BCG’s Rich Lesser discuss delivering value through transformation and the role that AI can play.
                
            
        
    
            
          Video
      
  
                        
    
        April 13, 2021
    
                    
                Four Myths and Misunderstandings about Doing Business in Africa
            
        
    
            
                
                International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        February 6, 2024
    
                    
                
                With parallels to the complexities of building a house, BCG’s approach to transforming a supply chain emphasizes the importance of coordination, digital enablement, and speed.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        April 27, 2022
    
                    
                
                Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
                        
                        
                     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
