Digital Strategy Roadmap

How We Help Clients Create a Digital Strategy Roadmap

Most digital transformations start with high aspirations for a step change in performance, yet most companies never realize those aspirations. They move through the three key phases—blueprinting the high-level strategy, activating the initiatives and minimum-viable products, and scaling across the organization—before confronting a reality that falls short of their hopes. Much of this disappointment can be traced to a lack of precision when initially defining the digital strategy.

BCG’s digital strategy model is designed to bring necessary rigor to the blueprinting phase. Each digital strategy roadmap engagement is customized to your situation and yields five essential deliverables that answer key questions:

1. Digital vision. How is digital changing your industry? What new offerings, operating models, and business models can it enable? What new rivals can it empower?
2. Competitive advantage assessment. How is digital affecting competitive advantage? Where are we well positioned? Where are we disadvantaged?
3. Prioritized list of digital bets. Which digital opportunities are consistent with your business strategy based on value potential—and with your ambition and capabilities? In what order should you pursue them?
4. Gap analysis. Based on your bets, what gaps in capabilities, organization, and systems need to be filled to win?
5. Transformation roadmap. What are the timelines, targets, and accountabilities for each of your programs? What moves are needed to fund the journey?

Together, these deliverables create a mutually-supportive and internally-consistent system of choices that embed digital strategy in business strategy—and tie execution tightly to both.