Flipping the Odds of Digital Transformation Success
With so much at stake, why do so many companies fail?
Romain de Laubier
Managing Director & Partner
Tokyo
Only 33% of organizations successfully meet the challenge of digital disruption. Those that do tend to make big strategic bets—on the order of 10% of their market capitalization. They are rewarded with significant revenue growth and 14 extra points of total shareholder return. The critical question is this: which strategic bets should you make—and in what order?
The digital strategy roadmap answers those questions in just 8-12 weeks. Recently recognized by Forrester Research as a leader in digital transformation services, BCG brings strong digital business strategy capabilities and helps you improve your strategic planning to better understand how to layer new technology into business strategy and operations. Our digital strategy roadmap sets you up for success by laying out the transformation plan, accountabilities, and metrics needed to ensure your results match your aspirations.
Most digital transformations start with high aspirations for a step change in performance. Yet most companies never realize those aspirations. They move through the three key phases of blueprinting the high-level strategy, activating the initiatives and minimum-viable products, and scaling across the organization—and they confront a reality that falls short of their hopes.
In our experience, much of this disappointment can be traced to insufficient rigor in defining the digital strategy during the first phase. Often organizations lack sharp insight on the key opportunities and threats.
BCG’s digital strategy model is designed to bring necessary rigor to the blueprinting phase. Each digital strategy roadmap engagement is customized to your situation and yields five essential deliverables that answer key questions:
Together, these deliverables create a mutually-supportive and internally-consistent system of choices that embed digital strategy in business strategy—and tie execution tightly to both.
A Digital Transformation Leader
BCG was named a leader in digital transformation services by Forrester Research. Find out why in The Forrester Wave™: Digital Business Transformation Services, Q4 2020 report.
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