Only 33% of organizations successfully meet the challenge of digital disruption. Those that do tend to make big strategic bets—on the order of 10% of their market capitalization. They are rewarded with significant revenue growth and 14 extra points of total shareholder return. The critical question is this: which strategic bets should you make—and in what order?
The digital strategy roadmap answers those questions in just 8-12 weeks. Recently recognized by Forrester Research as a leader in digital transformation services, BCG brings strong digital business strategy capabilities and helps you improve your strategic planning to better understand how to layer new technology into business strategy and operations. Our digital strategy roadmap sets you up for success by laying out the transformation plan, accountabilities, and metrics needed to ensure your results match your aspirations.
Digital transformation is hard—only 30% of digital transformations succeed in reaching their goals. But grounding your plans and priorities in clear strategic insight can flip the odds of success from 30% to 80%.
Most digital transformations start with high aspirations for a step change in performance. Yet most companies never realize those aspirations. They move through the three key phases of blueprinting the high-level strategy, activating the initiatives and minimum-viable products, and scaling across the organization—and they confront a reality that falls short of their hopes.
In our experience, much of this disappointment can be traced to insufficient rigor in defining the digital strategy during the first phase. Often organizations lack sharp insight on the key opportunities and threats.
BCG’s digital strategy model is designed to bring necessary rigor to the blueprinting phase. Each digital strategy roadmap engagement is customized to your situation and yields five essential deliverables that answer key questions:
Together, these deliverables create a mutually-supportive and internally-consistent system of choices that embed digital strategy in business strategy—and tie execution tightly to both.
A Digital Transformation Leader
BCG was named a leader in digital transformation services by Forrester Research. Find out why in The Forrester Wave™: Digital Business Transformation Services, Q4 2020 report.
With so much at stake, why do so many companies fail?
We explore why some sectors and segments have higher success rates than others.
To flip the odds of success in a digital transformation, you need to start with a strategy and set of goals that clearly define “success” for your company—and map out how to get there.
Digital is still anyone’s game. Organizations that think big, take a holistic view, and move nimbly will find competitive advantage.
Multiple traps can derail a digital transformation. Here’s how to avoid them and hold your ground in this age of technological upheaval.
To win the upcoming battle for supremacy in digital and artificial intelligence, companies must transform into butterflies rather than train to be faster caterpillars.
Three distinct waves of digital disruption are transforming strategy. Changing information economics enable new strategies—as well as radically new structures for businesses and industries.
Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution
By Arindam Bhattacharya, Nikolaus Lang, and Jim Hemerling
