Lisa is a core member of Boston Consulting Group’s Global Advantage practice. Her focus is on organization and talent in rapidly developing economies (RDEs), go-to-market in RDEs, Africa insight, change management, and international strategy. Lisa joined the firm in 2006 in the Paris office, and four years later moved to Casablanca to help open the first BCG office in Africa. Since March 2018, she has led BCG’s operations in Morocco as the head of the Casablanca office. 

Lisa is deeply committed to advancing economies and business opportunities of African nations and to improving conditions on the continent. To that end, she has developed a deep expertise in the areas of strategy and reform, notably participating in multiple BCG engagements involving private sector initiatives and government reforms. 

She has developed “Africa Strategies” for some of the most prominent multinational companies in food, beverage, cosmetics, building materials, and pharmaceuticals, leveraging the full BCG strategic toolkit: consumer insight, go-to-market strategy, new product development, business model innovation, logistics reengineering, corporate organization, and talent management. 

Lisa drives research on the emergence of Africa and the ways in which companies can succeed in the context of Africa’s broader plans for expansion. In March 2019, she was elected to the World Economic Forum’s Group of Young Global Leaders, enabling her to continue focusing on efforts to enhance the economic expansion of African countries. 

Prior to joining BCG, Lisa was a strategic analyst with BNP Paribas.