For anyone leading a business or charged with developing a winning strategy, this book is for you. The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

The Strategy Palette

The strategy palette proposes five distinct approaches to strategy, helping leaders to match their approach to their business environment and execute effectively, combine different approaches, and animate the strategic collage of approaches.

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The first chapter of Your Strategy Needs a Strategy explains why strategy has never been more important and why picking the right approach to strategy for a given business environment is critical.

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The History of Strategy

Explore the history of strategic approaches and frameworks in this interactive.

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This new book from BCG’s Strategy Lab cuts through the clutter of strategy frameworks and provides clarity on which approach to strategy and execution—or which combination of approaches—is the best bet in each environment.

Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, and Janmejaya Sinha

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Meet the Authors


Martin Reeves

Managing Director & Senior Partner, Chairman of the BCG Henderson Institute

Martin is the founding director of the BCG Henderson Institute and lead author of the best-selling book, Your Strategy Needs a Strategy. He is a frequent contributor to the Harvard Business Review, Sloan Management Review, and other leading publications.

Follow Martin on Twitter at @MartinKReeves.


Knut Haanæs

Senior Advisor

Knut is a BCG Fellow on the topic of exploration and exploitation. He has been with the firm since 2000. Knut has published more than 20 articles on strategy and sustainability in Harvard Business Review, MIT Sloan Management Review, and other respected journals.


Janmejaya Sinha

Chairman, India

Janmejaya is a Managing Director & Senior Partner at BCG in Mumbai. He has been with BCG since 1998 and serves as the chairman of BCG Asia-Pacific. Janmejaya is also a member of BCG's Executive Committee, writes regularly for the Indian press, and speaks frequently in different industry forums.

Download Our App and See the Strategy Palette Come to Life

The Your Strategy Needs a Strategy iPad app and workshop revolves around the strategy palette’s five different approaches to strategy. Building on the book, the app simulates the five business environments through the example of selling lemonade in New York City’s five boroughs. It’s a competition, and putting the right skills to use will give you the advantage as you contend against BCG Founder Bruce Henderson, who knows what it takes to win in each environment. Download the app to find out if you have the strategy it takes to beat him. To schedule an app workshop with your organization, please contact bhi@bcg.com.

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Your Strategy Process Needs a Strategy

Companies need a better way to develop and implement strategy, one that’s in sync with both market realities and the specific approach that they choose.

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Strategy, Games, and the Mind

A complex world needs multiple kinds of strategies—and strategists. Understanding the specific brain mechanisms that underpin strategic skills can help companies better assess, source, match, and deploy the right talent against specific strategic challenges. In our recent collaboration with pymetrics we studied the relationship between strategy and neuroscience, using games as a vehicle for skill measurement and development.

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Other Resources

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy Online Learning Course

Your Strategy Needs a Strategy Online Learning Course


Professors and faculty have used Your Strategy Needs a Strategy to teach their executive and MBA students the science and art of strategy. The book is built on recent case studies, with quotes from C-level executives that make the content tangible. The teaching notes contain suggested modules, readings, and study questions for use in classroom settings.

Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business Review

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