Managing Director & Senior Partner
Nimisha Jain leads Boston Consulting Group’s Marketing, Sales & Pricing practice for Asia Pacific. She was previously the Global Leader of BCG’s Center for Customer Insight.
Nimisha has over 20 years of experience in consulting and works extensively with clients in the consumer, media, and growth technology industries across a range of business issues. She is an expert in consumer insight and innovation, digital marketing, ecommerce, and go-to-market strategy in emerging markets.
She is a member of several key industry associations, has published over 25 reports on understanding the Indian and Asian consumer, and is a successful TED speaker on the subject.
Before joining BCG, she worked for Nestlé India in sales and marketing and later for The Monitor Group.
Digitizing Consumers in India - Uncovering key trends in Indian ConsumerTech space and implications/key learnings for founders in their scale-up journey.
An in-depth BCG-Meta report includes interviews with 2600+ consumers and industry leaders across 15 cities, showing people's viewing preferences are increasingly driven by digital influences.
To decode the learning from good-to-great journeys of India’s late-stage startups, BCG partnered with Times Bridge and The Indus Entrepreneurs (TiE) Delhi-NCR Chapter.
Our detailed survey of Indian consumers investigates the country’s explosive growth in online shopping—with extensive implications for businesses, platforms, and channels.
Digital is the fastest-growing marketing channel in India, however, marketing measurement capabilities and approach have not kept pace. This report brings forth an industry consensus on unlocking exponential growth through optimal marketing measurement and provides a five step guide for organizations to accelerate their measurement journey to unlock growth.
Surging demand for online fitness classes and do-it-yourself hair styling proved fleeting. But other behavioral shifts—such as increased use of digital and of healthier products—are enduring.
BCG's Center for Customer Insight in India (CCI) shares insights related to the COVID-19 Consumer Sentiment and Behavior in India. As the COVID situation in India continues to evolve, this periodic snapshot aims to understand the impact along four key dimensions highlighted in our series.
Using examples from India, Thailand and China, BCG Managing Partner & Director Nimisha Jain introduces us to "conversational commerce," a retail model that combines the convenience of a digital experience with the personalized touch of human interaction.
The COVID-19 pandemic has led to unprecedented shifts in consumer attitudes and behaviors in India, which are altering the path-to-purchase across categories.
Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.
Australia, Japan, and India entered lockdown at different times and under very different circumstances. Here’s how consumers in these countries—and elsewhere—assess their prospects.