Join BCG at Our Executive Lounge

Come join us at our new lounge location in Hall 4 near the keynote stage. Our expanded booth will provide refreshments and respite from the hustle on the tradeshow floor.

• Open daily 09:00 to 17:00
• Enjoy a private space with complimentary food, beverages, and Wi-Fi access

Learn more about MWC programming

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  DEEP AI by BCG: Boosting Customer Value with AI

  By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
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  Fabriq by BCG

  Fast-track your customized marketing efforts with Fabriq by BCG personalization engine. Read more to find out how to unleash the power of data driven marketing.
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  Pricing Catalyst by BCG

  Pricing Catalyst by BCG, a data-driven pricing solution, has enabled companies across industries to achieve and sustain impressive business outcomes.
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  GAMMA FACET: AI Model Logic with an Open-Source Library

  GAMMA FACET is a BCG open-source library that provides model interpretability by uncovering the reasoning behind complex AI algorithms.
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  CO2 AI by BCG

  BCG’s proprietary CO2 AI solution supports AI for sustainability and enables companies to measure emissions exhaustively and frequently.

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  How Telcos Can Put Their Sustainability Promises into Practice

  By Roman Friedrich

  Telecom providers face mounting pressure to improve their environmental sustainability, but they’ve been slow to respond. It’s time to take action.
• 

  A Human Approach to Closing the Digital Divide

  By Matt Kalmus

  Nearly 20% of Americans lack broadband access or a device to tap into the internet. Digital navigators—individuals trained to help people get online—can bridge the gap.
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  The Secret to Fixed Wireless Access? Location, Location, Location

  By Michael D. Breitenstein

  Learn more about where to integrate FWA into your broadband-at-home strategy and how to play in this area.
• 

  Tower Companies Explore New Avenues for Growth

  By José Arias

  By expanding into radio access network (RAN) equipment, tower companies can become more integral partners with mobile network operators and tap into new revenue.
• 

  Busting Telco’s Eight Biggest Personalization Myths

  By Max Reimpell

  There’s a powerful—and much needed—way for players to differentiate themselves. But first they need to correct the misconceptions holding them back.
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  Attracting Wireless Customers Who Are Ready for a Change

  By Val Elbert

  A new Google-BCG survey reveals how carriers can capture a larger share of the valuable switchers market.