BCG’s Jean-Manuel Izaret reframes inflation as a strategic challenge rather than a numerical one—and discusses how pricing games can help business leaders respond decisively.
Featured Insights
Pricing Strategy
Interview
November 1, 2023
Article
Pricing should be a strategic choice, not a mathematical one. Learn what pricing strategy is and how it’s impacted by behavioral science, supply, and demand.
Article
August 29, 2023
Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.
Article
August 30, 2023
Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Article
May 17, 2023
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Book
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society
A Wall Street Journal and USA Today bestselling book
By Jean-Manuel Izaret and Arnab Sinha
By Jean-Manuel Izaret and Arnab Sinha
Medtech
Article
May 14, 2018
Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
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Industrial Goods
Article
August 6, 2018
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for using AI, data, and advanced technologies to capture your share of this personalization prize.
Consumer & Retail
Slideshow
December 11, 2020
In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.
Article
June 10, 2020
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
Article
May 21, 2020
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
Article
April 27, 2022
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
BCG on Marketing, Sales, and Pricing
Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.
