Solving the Paradox of Fair Prices
Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.
Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.
Quick and sustainable revenue growth can be a major value driver in transformations. Here's the why, the what, and the how of creating both immediate and lasting revenue impact in a transformation.
Measurement technology has finally caught up with the demands of digital economics--creating unprecedented opportunities for firms to share more value with more customers profitably.
Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.
BCG's Jean-Manuel Izaret offers a plan to combat the ever-increasing cost of medical care: a subscription-based payment model.
Consumers react to good news about multiple effective vaccines in the pipeline and bad news about spiking numbers of new coronavirus cases.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
How a Lighthouse capability can help companies navigate the uncertainty.
Executives in B2B markets must take four steps to stabilize and increase sales in these turbulent times: respond, reflect, reimagine, and rebound.
Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
BCG on Marketing, Sales, and Pricing
Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.
Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
European banks have struggled since the financial crisis to make the business pay. Better pricing could provide the revenue boost they need.
Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.
In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
Stepping up net revenue management capabilities can help fast-moving consumer goods companies ensure that they are maximizing the potential of their brand portfolios.