Experts en marketing et ventes

Les consultants et experts du BCG travaillent avec des entreprises leaders afin de les aider à trouver des solutions pour soutenir une croissance centrée sur la demande, accroître l'efficacité du marketing ou encore développer une stratégie de commercialisation. Voici les leaders mondiaux et régionaux du BCG sur ce sujet.

Global Leadership

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  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation

Local Experts

  • Leads BCG’s Marketing, Sales & Pricing Practice in Western Europe and South America
  • Leads BCG's Consumer & Retail practice in France
  • Large-scale digital transformation
  • Marketing and sales
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Leads BCG Marketing globally
  • Digital marketing
  • CRM
  • Advanced analytics in marketing and pricing
  • Omnichannel customer experience
  • Consumer goods and retail
  • Demand Centric Growth™
  • Brand strategy
  • Purchasing cost optimization
  • Member of BCG's GAMMA team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight
  • Leads BCG pricing and retail globally
  • Travel and tourism
  • Consumer and retail
  • Pricing and revenue management

Featured Experts

  • Co-leads BCG Sales globally
  • Data-driven sales
  • Next generation sales
  • Digital go to market and business model innovation
  • Global co-leader BCG Sales and BCG’s work on retail in energy
  • Go-to-market strategy
  • Customer experience
  • Sales force optimization
  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Global co-leader BCG Customer Experience
  • Banking
  • Digital innovations
  • Change management
  • Leads BCG's work in the restaurant sector
  • Digital
  • Personalization
  • Pricing and promotion
  • FMCG
  • Digital in retail
  • Consumer goods, including durables, apparel, and appliances
  • Specialty retail
Marketing et ventes

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