Partner & Managing Director
A unique partnership between The Boston Consulting Group (BCG) and KLM Royal Dutch Airlines (KLM) has launched an artificial intelligence-based solution shown to improve airline operations worldwide. The jointly developed technology drives growth, accelerates innovation, and streamlines operations to meet the growing demands of today’s travelers.
Optimizing and digitizing airline operations is the key to gaining competitive advantage in the airline industry, as other factors—such as seats, routes, aircrafts—that once set airlines apart have now become commodities. Because this requires a deep understanding of the tradeoffs across cost, operational performance, customer satisfaction, and engagement, off-the-shelf solutions don’t work. Instead, airlines need proven tools, processes, and methodologies tailored to their specific needs, strategy, and targets.
That’s why after years of working together, BCG and KLM have developed a state-of-the-art solution based on artificial intelligence, machine learning, and advanced optimization to support global leaders in airline operations, with the aim of creating a better airline industry and more satisfied travelers. This cooperation marks the first time a leading aviation company has joined forces with a top-tier consultancy to bring to market a new service.
There are three common challenges that airline operations currently face: silos, a lack of insights, and a system focus. BCG and KLM’s AI-based tools enable airlines to achieve integrated decision making across departments, leverage state-of-the-art analytics, and keep people at the core of decision making and execution.
With these tools, airlines will be able to tackle the most complex decisions pertaining to fleet, crew, ground services, and network, with a focus on breaking down the typical siloes across these departments—whether it concerns long-term strategic questions, disruption management optimization on the day of operations, or testing new ideas.
“I am excited about this partnership with BCG. We share the vision that operations as a cost center and a purely executional role is a thing of the past. For KLM, this partnership also fortifies the digital-focused strategy we have developed over the past several years, and is a key move to becoming the most customer-centric, innovative, and efficient network carrier. In the fast-paced aviation industry, the successful companies will be those who build the right strategic partnerships to accelerate innovation, growth, and customer value.”
—René de Groot, Chief Operating Officer, KLM Royal Dutch Airlines