CFO.com
In a guest column for CFO.com, BCG’s Gideon Walter and Mai-Britt Poulsen explain that CFOs should view periods of economic uncertainty as an opportunity to think tactically about the capabilities their companies will need to be successful in the years to come. According to BCG research, firms that master this approach achieve growth and total shareholder return (TSR) four times higher than their peers. “Cost reductions should not be made defensively but as an offensive play to reimagine an organization,” note the authors.