BCG Executive Perspectives

How AI-First Companies are Winning

Artificial intelligence: a topic that is both captivating and rapidly changing for industries and functions. With most sectors going through major shifts, CEOs are focused on how to leverage AI to fully transform organizations and create new sources of competitive advantage. In our newest series, we are sharing our experts' most recent insights to help CEOs navigate the complexity—and opportunity—at the sector level.

This series will address key questions on the minds of executives:

• How can I leverage AI to win with the new economic equation?
• What does an AI-first enterprise look like in my sector?
• What are leaders doing differently and how are they using AI solutions to accelerate their transformation?
• How do I get started…and how do I get this right?

AI Transformation for Future-Ready Functions

With both predictive and generative AI at an inflection point, and even more exciting opportunities on the horizon, CEOs and senior executives are setting ambitious targets for their top and bottom lines. Over 50% of executives with the highest AI maturity—companies that were first to scale GenAI—expect to see a return of more than double their investment in the next year. 47% of these AI-mature leaders view AI as a revenue driver and a cost cutting measure.

But most business leaders wrestle with achieving their expected transformation goals, asking:

• Where should my organization start?
• What are the highest value opportunities for AI and GenAI to transform my business and functions?
• How can I achieve short-term performance with AI and GenAI while building the necessary capabilities in my organization?
• How can I build enthusiasm for AI across all levels of my organization and drive adoption?

The latest BCG Executive Perspectives series serves as a comprehensive guide to creating value with AI and GenAI, drawing on our extensive experience with thousands of AI programs. Helping CEOs and senior leaders cut through the hype around AI, our in-depth playbooks demonstrate how to create value now and in the future across from cost management, operations, procurement, customer engagement, risk and compliance, data and digital platforms, finance, sales, and human resources.

About BCG Executive Perspectives

BCG Executive Perspectives launched in April 2020 as COVID-19 BCG Perspectives to help leaders everywhere understand how the world was changing during the pandemic.

In time, the series evolved to cover a broader range of topics. Each edition is developed with input from our CEO Christoph Schweizer, Global Chair Rich Lesser, and our global topic experts to provide an integrated view of critical societal trends and business implications.