Experts em Marketing e Vendas

Os consultores e experts do BCG com foco em marketing e vendas continuam formando parcerias com as principais empresas para chegar a soluções em crescimento voltado para a demanda, eficiência e eficácia de marketing, estratégia de entrada do mercado e muito mais. Estes são nossos líderes globais e regionais neste tópico.

Global Leadership

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  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation

Local Experts

  • Lidera as práticas de Bens de Consumo e Global Advantage no Brasil
  • Lidera o Centro de Insights do Consumidor na América Latina
  • Especialista nos tópicos de Marketing&Vendas e Estratégia Corporativa
  • Desenho Organizacional
  • Leads BCG’s Women’s Initiative in South America
  • Leads BCG's Consumer practice in Brazil
  • Grocery retail transformation
  • Retail format innovation
  • Lidera a Prática de Tecnologia, Mídia e Telecom na América Latina
  • Especialista em Transformação Digital e Estratégia
  • Turnaround de operações, concentrando-se em áreas voltadas para os clientes, principalmente vendas e distribuição
  • Telecomunicações e tecnologia, principalmente vendas e distribuição
  • Lidera a prática de Marketing, Vendas & Precificação no Brasil
  • Especialista nos setores de Bens de Consumo, Serviços Financeiros e Viagens & Turismo
  • Transformação Digital, Eficiência Operacional e Desenvolvimento Corporativo
  • Agile at Scale

Featured Experts

  • Leads BCG Marketing globally
  • Digital marketing
  • CRM
  • Advanced analytics in marketing and pricing
  • Omnichannel customer experience
  • Co-leads BCG Sales globally
  • Data-driven sales
  • Next generation sales
  • Digital go to market and business model innovation
  • Global co-leader BCG Sales and BCG’s work on retail in energy
  • Go-to-market strategy
  • Customer experience
  • Sales force optimization
  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Global co-leader BCG Customer Experience
  • Banking
  • Digital innovations
  • Change management
  • Leads BCG pricing and retail globally
  • Travel and tourism
  • Consumer and retail
  • Pricing and revenue management
  • Leads BCG's work in the restaurant sector
  • Digital
  • Personalization
  • Pricing and promotion
  • FMCG
  • Digital in retail
  • Consumer goods, including durables, apparel, and appliances
  • Specialty retail
Marketing & Vendas

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