Nesse estudo sobre o consumo de moda seminova no Brasil, o BCG analisa em profundidade o cenário brasileiro para entender o que motivou o aumento deste mercado, quem são seus consumidores e o que podemos esperar para o futuro.
Apesar do cenário de retração no País, existem áreas geográficas e setores que resistem à recessão. O levantamento aponta que alguns grupos de cidades crescem aproximadamente 4% ao ano (em termos reais). Quando a análise se fragmenta por setor, o País revela outras oportunidades: as vendas em segmentos como farmácias e supermercados, em algumas localidades, têm apresentado taxas de crescimento de até 10%.
As preocupações com a situação econômica do país tem feito com que muitos consumidores brasileiros revejam suas prioridades de compras e seus hábitos de consumo. Embora as projeções sugiram uma redução no crescimento do consumo, as cidades interioranas do Brasil parecem não seguir essa tendência. Até 2020, espera-se que os consumidores das regiões interioranas do Brasil sejam responsáveis por mais de 45% do crescimento do setor de varejo. No entanto, poucos varejistas do país estão preparados para capitalizar essa oportunidade.
As vendas de comércio eletrônico no Brasil representaram cerca de 4% do total de vendas do varejo no país (US$ 429 bilhões), o suficiente para colocá-lo entre os dez maiores mercados de comércio eletrônico do mundo.
Millions of small, independent shops are the cornerstones of African commerce. Now they’re diversifying, digitizing, and partnering with modern retailers to reach the next level.
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Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.
As vaccination rates increase and most regions begin a return to normality, retailers face shifting populations, new priorities for consumers—and an uneven recovery.
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For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.
New sports categories, influential sports communities, and a more serious approach to fitness are just a few of the many factors propelling strong growth over the coming decades.
Brands should take stock of the preowned boom and what matters most to the people behind it.
Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
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International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
The COVID-19 pandemic is radically transforming grocery retail business models. Winning companies will be best at distinguishing permanent trends from those that are temporary.
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
