AI adoption is no longer the differentiator—the business model is. As agentic AI makes execution faster and less expensive, IT services providers face growing pressure on traditional seat-, headcount- and effort-based models. Drawing on BCG analysis of 40+ providers, 100+ positioning claims and 70+ CXO interviews, this report explores where meaningful differentiation still exists and why clients are increasingly looking for partners that can own outcomes, not just provide technology. It examines the shift toward outcome-based pricing and the operator model, and outlines how incumbents can turn domain expertise, client relationships and operational knowledge into a compounding advantage.
Learn about BCG’s local business consulting services, read thought leadership articles across industries, and connect with our leadership team in India.
