Эксперты в сфере маркетинга и продаж

Консультанты и эксперты BCG в сфере маркетинга и продаж продолжают сотрудничество с ведущими компаниями в поиске решений в таких областях, как рост на основе спроса, эффективность маркетинга, стратегии выхода на рынок и т. д. Здесь представлены наши международные и региональные руководители, деятельность которых связана с данным направлением.

Global Leadership

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  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation

Featured Experts

  • Leads BCG Marketing globally
  • Digital marketing
  • CRM
  • Advanced analytics in marketing and pricing
  • Omnichannel customer experience
  • Co-leads BCG Sales globally
  • Data-driven sales
  • Next generation sales
  • Digital go to market and business model innovation
  • Global co-leader BCG Sales and BCG’s work on retail in energy
  • Go-to-market strategy
  • Customer experience
  • Sales force optimization
  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Global co-leader BCG Customer Experience
  • Banking
  • Digital innovations
  • Change management
  • Leads BCG pricing and retail globally
  • Travel and tourism
  • Consumer and retail
  • Pricing and revenue management
  • Leads BCG's work in the restaurant sector
  • Digital
  • Personalization
  • Pricing and promotion
  • FMCG
  • Digital in retail
  • Consumer goods, including durables, apparel, and appliances
  • Specialty retail
Маркетинг и продажи

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