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Эксперты в сфере маркетинга и продаж

Консультанты и эксперты BCG в сфере маркетинга и продаж продолжают сотрудничество с ведущими компаниями в поиске решений в таких областях, как рост на основе спроса, эффективность маркетинга, стратегии выхода на рынок и т. д. Здесь представлены наши международные и региональные руководители, деятельность которых связана с данным направлением.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Large-scale transformation

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Member of BCG's Gamma team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight
  • Coleads BCG’s global work in marketing
  • Online strategy
  • Convergence
  • Digital home strategy
  • Coleads BCG’s global work in marketing
  • Consumer insight and segmentation
  • Digital and social media
  • Advocacy marketing
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
Vaishali Rastogi

Senior Partner & Managing Director, Head of BCG, Southeast Asia

Singapore

  • Head of BCG in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
Jeff Robinson

Partner & Managing Director

Atlanta

  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
Felix Schuler

Senior Partner & Managing Director

Munich

  • Leads BCG's global work in metals
  • Steel
  • Engineered products
  • Transportation and logistics
  • Commercial excellence
  • Digital transformation
  • Digital go-to-market
  • Salesforce effectiveness and pricing in private equity
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Маркетинг и продажи

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