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营销与销售专家

BCG专注于营销与销售领域的咨询顾问和行业专家将继续与领先公司展开合作,以制定需求驱动战略、营销效率和效力及市场进入战略等多个领域的卓越解决方案。下面将介绍我们在这一领域的全球和地区领导人。

全球领导团队

查看所有专家
  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation

本地专家

杨 立 Veronique Yang

Managing Director & Partner

Shanghai

  • BCG GAMMA大中华区负责人
  • 快消品和耐用消费品
  • 服装
  • 餐厅、餐饮服务和食品配料
  • BCG大中华区主席
  • 增长战略
  • 市场进入 (GTM)
  • 快速发展经济体 (RDE) 的消费者洞察
  • BCG GAMMA大中华区联席负责人
  • BCG营销、销售和定价专项的亚太区负责人
  • 中国
  • 新兴市场
  • BCG大中华区消费品专项的负责人
  • 战略
  • 运营绩效
  • 消费品
  • BCG消费品创新专题的亚太区负责人
  • 消费品
  • 零售和人工智能分析
  • 数字营销和个性化
  • BCG运营专项大中华区负责人
  • 营销和销售
  • 工业品
  • 采购

相关专家

  • Leads BCG Marketing globally
  • Digital marketing
  • CRM
  • Advanced analytics in marketing and pricing
  • Omnichannel customer experience
  • Co-leads BCG Sales globally
  • Data-driven sales
  • Next generation sales
  • Digital go to market and business model innovation
  • Global co-leader BCG Sales and BCG’s work on retail in energy
  • Go-to-market strategy
  • Customer experience
  • Sales force optimization
  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Global co-leader BCG Customer Experience
  • Banking
  • Digital innovations
  • Change management
  • Leads BCG’s global work in rail
  • Travel and tourism
  • Consumer and retail
  • Luxury
  • Leads BCG's work in the restaurant sector
  • Digital
  • Personalization
  • Pricing and promotion
  • FMCG
  • Digital in retail
  • Consumer goods, including durables, apparel, and appliances
  • Specialty retail
营销与销售

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