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营销与销售专家

BCG专注于营销与销售领域的咨询顾问和行业专家将继续与领先公司展开合作，以制定需求驱动战略、营销效率和效力及市场进入战略等多个领域的卓越解决方案。下面将介绍我们在这一领域的全球和地区领导人。

全球领导团队

 查看所有专家
  • Pricing, revenue management, and trade and promotion
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Large-scale transformation

本地专家

吕 晃 Vincent Lui

Partner & Managing Director

Hong Kong
  • BCG大中华区消费品专项的负责人
  • 战略
  • 运营绩效
  • 消费品
罗 英 Ying Luo

Partner & Managing Director

Beijing
  • 医疗技术
  • 制药
  • 保险
  • 企业发展
胡 玲 Lisa Hu

Principal

Shanghai
  • 营销和销售
  • 工业品
  • 采购
  • 变革管理和PMO
  • 营销和销售
  • 消费品
  • 零售
  • 增长战略
严 慎予 Shenyu Yan

Principal

Hong Kong
  • 媒体与娱乐
  • 科技和电信
  • 业务增长
  • 营销和销售

相关专家

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Member of BCG's Gamma team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight
  • Coleads BCG’s global work in marketing
  • Online strategy
  • Convergence
  • Digital home strategy
  • Coleads BCG’s global work in marketing
  • Consumer insight and segmentation
  • Digital and social media
  • Advocacy marketing
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
Vaishali Rastogi

Senior Partner & Managing Director, Head of BCG, Southeast Asia

Singapore
  • Head of BCG in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
Jeff Robinson

Partner & Managing Director

Atlanta
  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
Felix Schuler

Senior Partner & Managing Director

Munich
  • Leads BCG's global work in metals
  • Steel
  • Engineered products
  • Transportation and logistics
  • Commercial excellence
  • Digital transformation
  • Digital go-to-market
  • Salesforce effectiveness and pricing in private equity
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
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