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营销与销售专家

BCG专注于营销与销售领域的咨询顾问和行业专家将继续与领先公司展开合作，以制定需求驱动战略、营销效率和效力及市场进入战略等多个领域的卓越解决方案。下面将介绍我们在这一领域的全球和地区领导人。

查看所有专家

Pricing, revenue management, and trade and promotion
Marketing and digital
Sales and go-to-market capabilities
Large-scale transformation

本地专家

吕晃 Vincent Lui

Partner & Managing Director

Hong Kong

BCG大中华区消费品专项的负责人
战略
运营绩效
消费品

营销和销售
工业品
采购
变革管理和PMO

营销和销售
消费品
零售
增长战略

严慎予 Shenyu Yan

Principal

Hong Kong

媒体与娱乐
科技和电信
业务增长
营销和销售

相关专家

Pricing transformation
Go-to-market strategy
Sales force effectiveness and reconstruction
Growth strategy for services

Member of BCG's Gamma team, which conceptualizes, builds, and deploys advanced analytic solutions
Sales force effectiveness
Digital marketing
Consumer insight

Coleads BCG’s global work in marketing
Online strategy
Convergence
Digital home strategy

Coleads BCG’s global work in marketing
Consumer insight and segmentation
Digital and social media
Advocacy marketing

Leads BCG's global work in pricing strategy
Pricing transformation
Pricing model innovation
Commercial programs

Revenue enhancement
Pricing and promotion
Digital strategy and marketing effectiveness
Management of customer relationships, loyalty

Head of BCG in Southeast Asia
Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
Leads BCG's Center for Customer Insight for Southeast Asia
Go-to-market strategy and execution

Partner & Managing Director

Atlanta

Pricing and promotion
Category strategy and management
Innovation
Portfolio design

Senior Partner & Managing Director

Munich

Leads BCG's global work in metals
Steel
Engineered products
Transportation and logistics

Commercial excellence
Digital transformation
Digital go-to-market
Salesforce effectiveness and pricing in private equity

Pricing in banking—retail, private, and corporate
Pricing in insurance
Building pricing capabilities
Organizing the pricing function

营销与销售

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