关于零售商的关键洞察

探索 BCG 对零售业的前沿思考,获得关于数字化、全球零售运营的关键洞察,同时了解如何通过成功的转型来创造价值并刺激增长。了解目前零售业的驱动因素,以便规划企业的未来。

Featured Insights

Managing Through COVID-19

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The Playbook for a Smart Retail Reopening

To reopen safely and profitably, stores should take a holistic approach that includes a long-term strategy, a dedicated team, and a rollout plan that they can adapt quickly in response to initial outcomes.

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Reigniting Retail Demand

Consumer demand has changed in the wake of COVID-19, and retailers must adapt. To win, they must rethink everything—from their marketing spending to the makeup of their store network.

Advanced Analytics, AI, and Digital

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Scaling the Store of the Future

New technologies can lure consumers back to stores with experiences they can’t get online. Here’s how retailers can ensure a fast, effective rollout.

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新冠疫情和新领导力议程

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

The Future of Retail

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A Recipe to Reduce Food Loss and Waste

Portuguese retailer Sonae piloted five initiatives that could ultimately slash the loss and waste of fruits and vegetables across its supply chain by 12,000 tons.

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Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Retail in China

逆境重生:中国零售转型之路

时代交给了中国零售商一份高难度的考卷。渠道下沉与后台能力升级的任务还没完成,新消费趋势、新技术、新业态、新竞争者已经开始强烈冲击传统经营模式。面临新旧碰撞带来的挑战,零售商需要冷静辨识趋势,积极推动变革,在变中求生存,谋发展。

Fashion

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Fashion’s Big Reset

Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.

Luxury

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

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How Should Brands Maximize the Benefit of Proliferation?

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The Importance of a Brand's Authenticity

Transformation, Growth, & Value Creators

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Can Traditional Retailers Counter the Online Threat?

Amazon’s purchase of Whole Foods was a shot across the bow. To compete with e-commerce players, established retailers must improve their value proposition, their internal operations, and the customer experience.

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