Partner & Managing Director
Olof Darpö is a core member of The Boston Consulting Group’s Consumer practice area and the retail sector. Within retail, he focuses on fashion and beauty, and has worked on many projects ranging from fast fashion to premium and luxury.
Olof’s main area of expertise is advanced analytics in marketing and sales, and he has special expertise in pricing and promotions, as well as personalization. He is experienced in new store reinvention and product or category concept development.