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Olof Darpö is a core member of The Boston Consulting Group’s Consumer practice area and the retail sector. Within retail, he focuses on fashion and beauty, and has worked on many projects ranging from fast fashion to premium and luxury.

Olof’s main area of expertise is advanced analytics in marketing and sales, and he has special expertise in pricing and promotions, as well as personalization. He is experienced in new store reinvention and product or category concept development.

Areas of Expertise

  • Advanced analytics in fashion
  • Personalization and digital marketing
  • Store reinvention
  • Go-to-market strategy
  • Commercial and vendor due diligence

Education

  • MSc, business management, Linköping Institute of Technology
Experts
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