Auto AI: Unlocking the Value of AI in the Automotive Industry

Many AI engagements in the automotive industry never progress beyond proof-of-concept. Our advanced analytics solution uses business and technology expertise to help clients achieve lasting, end-to-end implementations that change the course of the industry, disrupting operations, sales, marketing and more.

From manufacturers and suppliers to dealers and service providers, players in the automotive industry can be left frustrated when looking for meaningful ROI from artificial intelligence implementations. BCG helps companies throughout the industry realize clear competitive advantage through AI.

Our customized Auto AI solutions, powered by BCG GAMMA, focus on value, speed, and scale and are guided by proven use cases—from dynamic vehicle pricing to inventory management.

Our Approach to AI in the Automotive World

BCG’s experts on AI and the auto industry combine rich data, advanced analytics, and powerful computing in long-term deployments that tackle a client’s specific needs. BCG works with some of the world’s leading original equipment manufacturers and suppliers (OEM/OES) and has successfully developed customized automotive AI solutions for a variety of use cases, including:

Auto AI’s Equation for Success

BCG teams orient a full stack of capabilities to the client’s exact business challenge and build innovative solutions that position the company for early value and sustainable results.

Our Clients’ Success with Automotive AI

Tackling Changing Customer Demand with Digital Transformation

BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.


BCG helped a global OEM build and deploy a customized, dynamic spare-parts pricing platform, enabling the client to react faster to market changes. The platform also allows the client to set optimal prices at the individual SKU level by leveraging internal and external data and state-of-the-art analytics. By implementing this approach, the client’s EBIT on spare parts increased by 3%.


The resource-intensive option management system at a multinational parts manufacturer was too complex, leading to eroding margins. BCG created a solution that used multidimensional data to improve forecast data by 25% and extended forecasting timeframes to 24 months.


BCG helped a global car manufacturer develop a fully integrated, customer-centric, build-to-stock sales platform. The solution blended analytics and business insights to recommend vehicle configurations that would provide dealers and national sales companies faster turnover rates and higher profit margins.


Meet Our Auto AI Leaders

Working closely with our technology and services partnership ecosystem, our Auto AI team helps clients with their auto analytics transformation, uncovering solutions that lead to more value from AI . Here are some of our experts on AI in the auto industry.

Our Insights on Auto AI

BCG and BMW at AWS re:Invent: Digital Customer Engagement for Automotive

In partnership with BMW Group and Amazon Web Services (AWS) we were able to improve customer centricity in the #auto industry through the use of #AI and advanced analytics at scale.

Watch the full video on YouTube


Turbocharge Auto Sales with Advanced Analytics

To successfully transform into bionic organizations, OEMs and dealer groups must overcome remaining obstacles by securing the right data, making smart investments, and devoting sufficient resources and leadership focus.

protected by reCaptcha

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.