Auto AI

Unlocking the Value of AI in the Automotive Industry

Many AI engagements in the automotive industry never progress beyond proof-of-concept. Our advanced analytics solution uses business and technology expertise to help clients achieve lasting, end-to-end implementations that change the course of the industry, disrupting operations, sales, marketing and more.

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About Auto AI

Offering capabilities that can’t be found anywhere else in the industry.

From manufacturers and suppliers to dealers and service providers, players in the automotive industry can be left frustrated when looking for meaningful ROI from artificial intelligence implementations. BCG helps companies throughout the industry realize clear competitive advantage through AI. Our customized Auto AI solutions, powered by BCG GAMMA, focus on value, speed, and scale and are guided by proven use cases—enabling more resilient supply chains, double-digit savings in incentives spend, and strong margin gains.

1/9

Conversion rate engine

to measure promotions and campaign effectiveness against competitors.

2/9

Pocket configurator

to provide customers with driving statistics and recommend future model configurations.

3/9

Cross-selling advisor

to align customer needs with profitability, enabling effective cross-selling at the point of sale.

4/9

Micro-market intelligence

to improve dealer performance and increase sales volume.

5/9

Factory footfall

to anticipate supply chain disruption through production facility observation.

6/9

Build-to-stock optimization

to support dealer's stock vehicle purchase decisions and match local demand.

7/9

OES aftersales inventory optimization

to increase inventory turn rates and reduce working capital and logistic costs.

8/9

Warranty and lifecycle clustering

to identify root causes and reduce time until corrections are implemented.

9/9

OES quality improvement manager

to optimize production parameters and reduce scrap.

Tackling Changing Customer Demand with Digital Transformation

BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.

BCG helped a global OEM build and deploy a dynamic spare-parts pricing platform, enabling the client to react faster to market changes. The platform allows the client to set optimal prices at the individual SKU level by leveraging internal and external data and state-of-the-art analytics. By implementing this approach, the client’s EBIT on spare parts increased by 3%.

EBIT increase

The resource-intensive option management system at a multinational parts manufacturer was too complex, leading to eroding margins. BCG created a solution that used multidimensional data to improve forecast data by 25% and extended forecasting timeframes to 24 months.

25%

improvement in forecast data

BCG helped a global car manufacturer develop a fully integrated, customer-centric, build-to-stock sales platform. The solution blended analytics and business insights to recommend vehicle configurations that would provide dealers and national sales companies faster turnover rates and higher profit margins.

30%

reduction in days on lot