Customers’ needs and preferences are changing at lightning speed. Simply tracking sales trends is no longer sufficient to serve customers and stay competitive. Businesses need real-time insights into the nuances of customer behavior.
Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.
Most customer insight functions report too low in the hierarchy and have too many constraints. The effort to transform CI must begin at the top.
Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.
Surging demand for online fitness classes and do-it-yourself hair styling proved fleeting. But other behavioral shifts—such as increased use of digital and of healthier products—are enduring.
In an election season like no other, the pandemic weighs heavily on most voters’ minds.
Confidence in their financial security is prompting GCC consumers to spend more, a survey shows. This could speed the development of the region’s e-commerce sector.
It has been a tough few years in many parts of the continent. That hasn’t made a dent in Africans’ desire to buy new things.
BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.
BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.
An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
E-wallet use is soaring in one of the world’s great growth zones. As competition intensifies, the stakes for both banks and new digital finance entrants are huge.
Traditional spending habits are giving way to a focus on experiences, customized products, and time-saving services.
Western-style retailing is spreading fast in South Africa, but small, independently owned shops still offer essential—and underappreciated—routes to market.
