Consumer Sustainability Trends

Overcoming the Eight Barriers to Making Green Mainstream

To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.

Steering Consumers to Greener Travel and Tourism Choices

Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.

Taking Alternative Proteins Mainstream

Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.

Consumers Are the Key to Taking Green Mainstream

A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.

Consumer Sentiment

The Next Chapter in China’s Consumer Story

By 2030, China’s middle-class and affluent population will increase by 80 million. To tap this market, companies need to understand the four generations dominating the surge.

Priorities for the C-Suite in 2022

CEOs heading into the new year face complex disruptions—climate change, rapid advances in technology, the ongoing pandemic, and dramatic shifts in consumer behavior, to name a few. Where should leaders focus? BCG experts share their thoughts on an agenda for the year ahead.

Customer Experience

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

CEOs Need a Customer Experience Revolution—Not an Evolution

A new CX paradigm for driving business value could be the biggest growth opportunity to come along in decades.

B2B Distributors Can Survive the Age of Amazon

Fending off digital attackers takes resilience—and winning in those areas where the competition can’t.

Customer Journey

What’s Possible: GenAI and Customer Service

Customer interactions with brands will soon be transformed by a new breed of conversational chatbots offering no wait times, 24/7 access, and 100% recall of support information—at cost savings up to 80 percent.

Taking Digital Banking Beyond Customer Journeys

Many of the missteps that banks make can be avoided by building their digital transformation programs around a full front-to-back approach focused on customer value streams.

The Future of Customer Service Is Fast, Lean, and Agile

Agile operating principles can improve the customer experience while lowering costs and reducing resolution time.

Customer Demand

Getting to the Heart of Why Consumers Choose What They Do

Two BCG experts share how Demand Centric Growth helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.

How Retailers Can Capture $5 Trillion of Shifting Demand

BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.

Customer Data in Emerging Markets

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

Are Consumers in the Gulf States Ready to Go Green?

Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.

Customer Data in Global Markets

Hidden Connections That Transcend Borders and Defy Stereotypes

BCG managing director and partner Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.

Searching for Patterns in a World of Consumer Diversity

Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.