Artificial Intelligence and AI at Scale

Scaling artificial intelligence can create a massive competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithms. You need to rewire decision making and operations to extract value—and invest in human capabilities to make it stick. At BCG, we refer to this as AI at scale—also known as AI @ scale.

The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.

When companies underinvest in people and processes, they quickly lose momentum with artificial intelligence. That’s because it’s deceptively easy to launch a series of successful AI @ scale pilots. Without the right approach and focus on change management strategy, it’s nearly impossible to achieve AI at scale across the business.

Are You Making the Most of Your Relationship with AI?

A recent BCG-MIT Sloan Management Review study suggests that in order to achieve significant financial benefits from their machines, companies will have to look beyond automation—and focus instead on learning and organizational transformation. A symbiotic relationship is necessary, where companies don't just teach machines what humans already know; they deploy whatever human-machine interaction the situation calls for, adapting as needed to changing context, circumstances, and scenarios.

How Our AI Consulting Experts Work with Clients

BCG’s AI consulting team and practitioners help clients quickly launch AI @ scale initiatives using a variety of techniques, including machine learning, large-scale optimization, and simulations. Our AI @ scale approach—built on lessons from hundreds of client engagements—is to think big, start small, and grow fast. With this framework, companies deliver results in weeks or months, rather than years.

Think Big

Start Small

Grow Fast


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Explore Our AI Work with Clients

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Growing business through applied data science and advanced technology.

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How Humans and AI Can Work Together to Create Better Businesses

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Ten Guidelines for Product Leaders to Implement AI Responsibly

In this new resource co-developed by BCG and Microsoft, learn how these individuals—who are at the center of innovation and product development—can chart a course for deploying the technology ethically.

Meet Our AI Consulting Team

Our AI consulting team, working in hybrid, cross-functional teams, ensure that companies have the full range of expertise to drive a companywide digital transformation. Here are just some of the capabilities we bring to AI @ scale.

  • For AI strategy, we leverage deep domain experts as well as digital and analytics strategists.
  • To drive use cases, we engage a custom team of AI experts, including artificial intelligence consultants, product owners, data scientists, data engineers, machine learning engineers, and AI architects.
  • To deliver data and analytics, we deploy product owners, data engineers, and platform and cloud architects.
  • To ensure fast execution, we activate agile coaches and scrum masters, project managers, business analysts, and subject matter experts.
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