Artificial Intelligence

Digital, Technology, and Data

Scaling artificial intelligence can create a massive competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithms. You need to rewire decision making and operations to extract value—and invest in human capabilities to make it stick. At BCG, we refer to this as AI at scale—also known as AI @ scale.

The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.

When companies underinvest in people and processes, they quickly lose momentum with artificial intelligence. That’s because it’s deceptively easy to launch a series of successful AI @ scale pilots. Without the right approach and focus on change management strategy, it’s nearly impossible to achieve AI at scale across the business.

Generative AI

The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.

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Responsible AI

When done right, responsible AI isn’t simply a framework to mitigate risk. It’s a way to deliver transformative business impact. BCG works with companies to make responsible AI a reality.

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Make the Most of Your Relationship with AI

In order to achieve significant financial benefits from their machines, companies will have to look beyond automation—and focus instead on learning and organizational transformation. A symbiotic relationship is necessary, where companies don't just teach machines what humans already know; they deploy whatever human-machine interaction the situation calls for, adapting as needed to changing context, circumstances, and scenarios.

Explore Our AI Solutions

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation and achieve ROI on AI. Our AI @ scale approach—built on lessons from hundreds of client engagements—is to think big, start small, and grow fast. With this framework, companies see their AI ROI quickly—deliver results in weeks or months, rather than years.

Think Big

Start Small

Grow Fast

Our AI Work with Clients

BCG X and Orange Built a Customer-Centric Marketing Ecosystem

Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.

Revolutionizing the Perfume Industry with AI

Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.

At H&M, AI Stands for Amplified Intelligence

Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG GAMMA, explains how H&M went from a digital laggard to an AI industry leader—in just three years.

Zoetis' Vision for Veterinary Practices

How BCG helped Zoetis build its data and digital analytics capabilities to support its AI-powered, decision-making solution.

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BCG’s Collaboration with OpenAI

We're helping our clients realize the power of OpenAI technologies.

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More Insights on AI at Scale

AI at Work: What People Are Saying

How do frontline employees, managers, and company leaders who have a front-row seat for the AI revolution feel about the technology sweeping across the corporate landscape?
Five Ways to Prepare for AI Regulation

Proposals for regulating AI are picking up speed, yet organizational readiness has yet to gain traction. With a responsible approach, companies can ensure compliance—and create value.
What’s Missing from Your AI Transformation Is a Transformer

Collaborating with AI startups or scale-ups to overcome technology gaps, skills deficits, and obsolescent ways of working can yield immense benefits for incumbent companies.
Responsible AI Belongs on the CEO Agenda

Everyone from customers to investors wants AI done right. CEOs who take the lead in implementing Responsible AI can better manage the technology’s many risks.
Four Generative AI Imperatives for CEOs

Generative AI technology will prompt business model innovation. Francois Candelon explains how to prepare.
Me, Myself, and AI: A Podcast on Artificial Intelligence in Business

We speak with leaders who have achieved big wins with artificial intelligence in their companies and learn how they did it. Hear from executives at Lyft, Google Cloud, and others, on what they consider the keys to their success.
Scaling AI Pays Off, No Matter the Investment

BCG’s latest digital research shows that companies that apply three lessons to scaling AI use cases get a big boost in results from even small investments.
How to Put Generative AI to Work—Responsibly

This transformative technology has the potential to dramatically accelerate innovation, but it also brings new hazards. Responsible artificial intelligence can help mitigate the risks.
BCG’s AI Code of Conduct

At BCG, we lead with integrity—and the responsible use of artificial intelligence is fundamental to our approach. We aim to set an ethical standard for AI in our industry, and we empower our clients to make the right economic and ethical decisions.
Customer Experience in the Age of AI

Customers have come to expect personalization. Brands should start with the messaging and use data as fuel to power an “intelligent experience engine.”
The Artificial Intelligence Database

BCG and WIRED have created an AI database to tell the story of how artificial intelligence is shaping business today and in the future.
In Her Ellement: Conversations With Women in STEM

We are amplifying the voices of women who are rocking the digital boat. Tech leaders from Google, Starbucks, Women Who Code, Fairygodboss, and more talk to BCG about allyship, unconventional career paths in tech, empowerment, and lessons learned.

Explore more of our latest thinking on Artificial Intelligence

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation. Meet some of our AI strategy and AI @ scale experts.