Artificial Intelligence and AI at Scale

Scaling artificial intelligence can create a massive competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithms. You need to rewire decision making and operations to extract value—and invest in human capabilities to make it stick. At BCG, we refer to this as AI at scale—also known as AI @ scale.

The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.

When companies underinvest in people and processes, they quickly lose momentum with artificial intelligence. That’s because it’s deceptively easy to launch a series of successful AI @ scale pilots. Without the right approach and focus on change management strategy, it’s nearly impossible to achieve AI at scale across the business.

Make the Most of Your Relationship with AI

In order to achieve significant financial benefits from their machines, companies will have to look beyond automation—and focus instead on learning and organizational transformation. A symbiotic relationship is necessary, where companies don't just teach machines what humans already know; they deploy whatever human-machine interaction the situation calls for, adapting as needed to changing context, circumstances, and scenarios.

Explore Our AI Products

How Our AI Consulting Experts Work with Clients

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation and achieve ROI on AI. Our AI @ scale approach—built on lessons from hundreds of client engagements—is to think big, start small, and grow fast. With this framework, companies see their AI ROI quickly—deliver results in weeks or months, rather than years.

Think Big

Start Small

Grow Fast

Our AI Work with Clients

At H&M, AI Stands for Amplified Intelligence

Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG GAMMA, explains how H&M went from a digital laggard to an AI industry leader—in just three years.

The Forrester Wave™: AI Service Providers

An Artificial Intelligence Services Leader

BCG was named a leader in AI service provider in Q4 2022 in The Forrester Wave™: AI Service Providers, Q4 2022. Find out why.

More Insights on AI at Scale

Meet Our AI Consulting Team

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation. Meet some of our AI strategy and AI @ scale experts.



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