How Big Consumer Companies Can Fight Back
Despite the declining advantages of scale, global giants can compete against their smaller, nimbler rivals. But they need a new playbook.Read the BCG report
BCG has developed a sophisticated compass that can direct companies toward the most promising roads to growth. This tool can guide all of a company’s growth efforts, from innovation to expansion, from screening acquisition candidates to executing in the marketplace. Introducing: the Demand Centric Growth™ approach.
Getting the true map of demand enables companies to isolate pockets of demand where they can focus, win, grow, and build competitive advantage. Succeeding in today’s competitive and challenging marketplace, for companies in any industry where consumers make choices, requires two things in sequence:
A simple, singular understanding of consumer demand, anchored in how consumers make choices
A clear plan to attack the growth opportunities this map presents
The Demand Centric Growth™ (DCG) approach reframes the market in a way that highlights new opportunities to grow, while keeping the core in clear focus. Ultimately, we provide support to create an effective growth strategy, including which demand spaces to target, which products or services to offer, what the ideal integrated commercial offering is, and how to structure operations to support those efforts. We have deployed our approach across a wide range of industries, from fast-moving consumer goods, travel, and retail to financial services, healthcare, and technology; the results invariably ignite growth and share gain, and the opportunity is widespread.
Companies use the Demand Centric Growth™ (DCG) approach to boost revenues and reverse decline in margins. The DCG methodology guides companies on the path to growth through innovation, expansion, acquisition screening, and marketplace execution.Read the BCG report
BCG's Demand Centric Growth™ approach helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.Watch the video
As we have refined our Demand Centric Growth™ approach, we have seen tremendous results in accelerating and reigniting growth with our clients. An improved focus on demand spaces where they can win allows brands to find sustainable sources of growth and advantage.
can identify areas where the Demand Centric Growth™ approach is needed and valuable.