The content includes talent development for a wide variety of roles, including growth architects, data scientists, data engineers, software engineers, cloud engineers, and marketing automation specialists. The program also upskills new hires and current employees, offering training in digital capabilities and agile ways of working.
The curriculum emphasizes “social learning,” a concept built on four key strategies: a series of peer-led demo and testimonial videos promoting tips and tricks for tool usage; peer champions, or colleagues selected to coach and support new users; gaming strategies, such as leaderboards, excellence awards, and success story submissions; and manager coaching and support, including one-on-one check-ins with the learning program’s team.
The training delivered by this program increased the company’s ability to pursue AI-driven, hypertargeted sales calls and marketing campaigns and use data-driven call-planning tools. Today, 400 reps are actively using the tools they were trained on in the academy; 20 new digital hires have been onboarded, a number that’s expected to double in next 12 months; and more than 70 employees have been upskilled. Overall, these efforts are expected to deliver approximately $120 million in incremental annual sales impact.