Companies operating in diverse environments should be developing their strategies in markedly different ways. But all too often, they are not. Research featured in Harvard Business Review shows how companies can gain an edge by matching their approach to strategy to the conditions of their industry, business function, or geographic market.
Read the full articleThe strategy palette proposes five distinct approaches to strategy, helping leaders to match their approach to their business environment and execute effectively, combine different approaches, and animate the strategic collage of approaches.
The strategy palette proposes five distinct approaches to strategy: classical, adaptive, visionary, shaping, and renewal.
Explore strategiesExplore the history of strategic approaches and frameworks in this interactive.
Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, and Janmejaya Sinha
Buy on Amazon Buy on Barnes & Noble Buy the audiobookMartin is the founding director of the BCG Henderson Institute and lead author of the best-selling book, Your Strategy Needs a Strategy. He is a frequent contributor to the Harvard Business Review, Sloan Management Review, and other leading publications.
Follow Martin on Twitter at @MartinKReeves.
Knut is a BCG Fellow on the topic of exploration and exploitation. He has been with the firm since 2000. Knut has published more than 20 articles on strategy and sustainability in Harvard Business Review, MIT Sloan Management Review, and other respected journals.
Janmejaya is a Managing Director & Senior Partner at BCG in Mumbai. He has been with BCG since 1998 and serves as the chairman of BCG Asia-Pacific. Janmejaya is also a member of BCG's Executive Committee, writes regularly for the Indian press, and speaks frequently in different industry forums.
The Your Strategy Needs a Strategy iPad app and workshop revolves around the strategy palette’s five different approaches to strategy. Building on the book, the app simulates the five business environments through the example of selling lemonade in New York City’s five boroughs. It’s a competition, and putting the right skills to use will give you the advantage as you contend against BCG Founder Bruce Henderson, who knows what it takes to win in each environment. Download the app to find out if you have the strategy it takes to beat him. To schedule an app workshop with your organization, please contact bhi@bcg.com.
Unternehmen benötigen eine bessere Art, Strategien zu entwickeln und zu implementieren, die der Realität auf dem Markt ebenso wie dem spezifischen, von ihnen gewählten Ansatz entspricht.
A complex world needs multiple kinds of strategies—and strategists. Understanding the specific brain mechanisms that underpin strategic skills can help companies better assess, source, match, and deploy the right talent against specific strategic challenges. In our recent collaboration with pymetrics we studied the relationship between strategy and neuroscience, using games as a vehicle for skill measurement and development.
Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business Review
Reach out for a teaching package Watch a webinarFlora and fauna are, in some respects, the first home of strategy.
Read moreIn this TED talk, Reeves advocates transitioning from relying on a single "classical" approach to strategy and moving toward a more tailored approach to strategy and execution, selecting from five distinct patterns of success.
Watch the videoUnderstanding the principles that confer robustness in complex systems—such as tropical forests, stock markets, and even companies—can mean the difference between survival and extinction.
Read the articleIn the 1970s and 80s, nearly half the Fortune 500 are reported to have used BCG’s growth share matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience. The question arises: Is the growth share matrix still relevant?
Watch the videoThe professor of war studies discusses the relevance of strategy in today’s increasingly dynamic world and where the next big advances in strategy will come from.
Watch the video
