Catalyst unleashes the power of data and analytics. The marketing suite helps marketing leaders derive meaningful insights, optimize marketing decisions, and drive winning results from a robust set of business data.
Catalyst is a powerful toolset that draws on BCG’s deep expertise to guide organizations through strategic and tactical marketing decisions. It integrates data, research, and analytics into an easy-to-use interface that matches a company’s marketing investments with growth opportunities. Catalyst turns complex data into competitive advantage by helping marketing professionals optimize brand performance, marketing-investment allocation, marketing mix, and campaign planning.
Managing Director & Senior Partner